Last updated on Jul 6, 2024

Here's how you can promote yourself as a freelance game artist.

Breaking into the gaming industry as a freelance game artist can seem daunting, but with the right strategies, you can make a name for yourself. Whether you're a 3D modeler, a concept artist, or an animator, your skill set is in demand. The key lies in effectively promoting your talent and building a professional network that recognizes your unique artistic abilities. As you navigate this competitive field, remember that perseverance, creativity, and strategic self-marketing are your best tools for success.

1 Online Portfolio

Your online portfolio is your digital showcase, providing a platform for potential clients to view your work. Make sure it's professional, up-to-date, and accessible. Highlight your best pieces, and categorize them so viewers can easily find relevant work. A well-organized portfolio reflects your professionalism and helps clients envision how your art can fit their project needs. Ensure your contact information is visible and consider adding a blog to share insights about your creative process or industry trends, which can add depth to your online presence.

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Michal Rahamim Maor

🌟 LinkedIn Top Voice | 🎮 Co-Founder & COO @ Liberty Pixel | 💼 $1M Raised | 🏢 Recruiting Talent
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Promoting yourself as a freelance game artist is like becoming a rockstar in the gaming world. Showcase your best "gigs" (portfolio) on platforms like ArtStation and Behance. Jam on social media, sharing your work and engaging with the community. Network at industry events and online forums like you're on a world tour. Get testimonials from happy "fans" (clients) and don’t be shy about asking for shout-outs. Always keep your "setlist" (skills) fresh and up-to-date. Rock on!

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Honshin kirsten

Business Owner at Honshin Fine Art
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Have a Large and diversified Portfolio. Get it out there . Without the proper Exposure and investment in time , it is difficult to enter this competitive World of gaming.

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William Schaaf

Self Employed Artist & Educator at Carriage House, McIntosh, FL>
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I'm a Wheel of Fortune game guy., Hey folks..every time I post a short answer, AI.inserts the red wrong password warning to say so. Is this not.a form of censorship. ?

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2 Social Media

Social media is a powerful tool for self-promotion. Platforms like Twitter, Instagram, and LinkedIn can help you connect with other industry professionals and potential clients. Share your latest projects, works-in-progress, and any accolades or recognition you receive. Engage with your followers by responding to comments and participating in relevant discussions. This can increase your visibility and establish you as an active member of the gaming community. Remember to use hashtags strategically to reach a wider audience interested in gaming art.

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Mark Mocherad

Level Designer, Level Artist
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Social media is your personal art gallery, open 24/7 to potential clients and fellow artists. Use it to curate a conversation around your work. Share snippets of your process, celebrate milestones, and even spark discussions about gaming art itself. Don't be afraid to interact with others – respond to comments, answer questions, and join relevant conversations. By being an active member of the gaming art community, you'll build relationships, attract attention, and establish yourself as a passionate and talented artist. Remember, strategic hashtags are like neon signs – they help the right audience find your work!

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3 Networking Events

Attending industry events, such as gaming conventions and conferences, can be incredibly beneficial. These gatherings are opportunities to meet potential clients, collaborators, and mentors face-to-face. Bring business cards and be ready to discuss your work and how it can benefit others. Follow up with contacts after the event to maintain connections. While it may be intimidating at first, the more events you attend, the more comfortable you'll become with in-person networking.

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Mark Mocherad

Level Designer, Level Artist
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Industry events are bustling marketplaces for gaming artists. Forge connections with potential clients, collaborators, and mentors, all under one roof. Showcase your skills with passion, explaining how your vision benefits projects. Be open and friendly, striking up conversations and finding common ground. Don't be a wallflower – actively network and build relationships. Finally, follow up after the event to keep those connections alive. With each event, you'll become a more comfortable and confident gaming art networker.

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4 Collaboration Projects

Collaborating with other freelancers or indie game developers can open doors to new opportunities. Not only does it allow you to create something unique by combining different talents, but it also expands your professional network. Each project completed adds to your portfolio and can lead to referrals. Be open to different types of collaborations and always ensure clear communication about expectations and responsibilities to make the most out of these partnerships.

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5 Skill Enhancement

Continuously improving your skills is essential in the ever-evolving gaming industry. Stay updated with the latest software and artistic techniques. Consider taking online courses or attending workshops to refine your craft. Showcasing that you're committed to learning and growing as an artist can impress potential clients and set you apart from the competition. Remember, the more skilled you are, the more valuable you become to those looking for top-notch game art.

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6 Client Testimonials

Gather testimonials from previous clients to build credibility. Positive feedback from those you've worked with serves as social proof of your expertise and professionalism. Display these testimonials prominently on your portfolio site or social media profiles. When potential clients see the satisfaction and success others have had with your work, it can be a compelling reason for them to choose you for their next project. Always ask for permission before sharing any feedback publicly.

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Mark Mocherad

Level Designer, Level Artist
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Don't wait! Catch clients glowing after a successful project to request a testimonial. Guide them to highlight what impressed them – your communication, problem-solving, or the amazing final product. Make it easy with a fill-in-the-blank format. But always ask permission before using their praise publicly. Feature these shining endorsements prominently on your portfolio and marketing materials. Real names, titles, and even photos add weight to their words. Regularly add fresh testimonials to show you're a client-satisfying machine!

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Deborah Martin

Artist
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I am not a gamer, except tennis sand never will I be interested in any computer based jobs… AI do you hear me ? If AI are involved in the algorithmic intelligence of LinkedIn?

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Here's how you can promote yourself as a freelance game artist.

1

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3

4

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1 Online Portfolio

2 Social Media

3 Networking Events

4 Collaboration Projects

5 Skill Enhancement

6 Client Testimonials

7 Here’s what else to consider

Gaming Industry

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Here's how you can promote yourself as a freelance game artist.

1

2

3

4

5

6

7

1 Online Portfolio

2 Social Media

3 Networking Events

4 Collaboration Projects

5 Skill Enhancement

6 Client Testimonials

7 Here’s what else to consider

Gaming Industry

Rate this article

Thanks for your feedback

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