Here's how you can repurpose content for your podcast in creative ways.

Try to find ways to reuse every piece of great content you create. I've started recording my audio podcasts on a video platform. Using the new AI based editing platforms allows me to now have both audio and video. Even if I don't use the whole video, I have clips for shorts and social media. This is more work and I'm still working it out, but a great story is worth retelling. For short snippets the text summaries coming from AI programs are a godsend. Some are great, some are wrong, but many times, the ones that are wrong still help me clarify my own thinking. Use every tool you can.

Audio blogs are a great way to repurpose the content. It is now trending and we should do it. Instead of creating more content, it is a good idea to convert existing content.

Short-form vertical video is all the rage now. Podcast content in the form of YouTube Shorts, Facebook Stories, and Instagram Reels are necessary if you want to grow and expand your audience. Does that mean you neglect long form video content? Absolutely not. You need both types. The good news - there are plenty of AI tools to make this process relatively easy, even if you’re a beginner. A fan favorite among YouTube creators is OpusClip by OpenAI. This tool allows you to upload one long form video podcast and create multiple clips from that content with little effort. Once you have that content, you can share it on LinkedIn and upload it to other social media platforms like Instagram, YouTube and Facebook and grow your listenership.

By repurposing video content into podcasts, you can: - Maximize the ROI on your content creation efforts - Reach a new audience who prefer audio content - Reinforce your brand's message and thought leadership - Create a more diverse content offerings - Drive more engagement and loyalty from your audience

y repurposing social media content into micro-podcasts, you can: - Increase the shelf life of your content - Reach a broader audience - Provide bite-sized content for busy listeners - Enhance your brand's thought leadership - Drive engagement and loyalty

In my experience, some of the best episodes come from gathering customer feedback and asking your audience what they want to hear from you or your guests. Often, people have specific questions, and if you have an inner circle or dedicated fans, addressing their questions can boost listener support and engagement. Remember, your listeners are your customers, so continually seek their input and encourage them to ask questions.