Here's how you can select the right continuing education program for influencer marketing.

1. Figure out your needs 2. Identify your pain points 3. List your goals 4. Research what your competitors are doing Based on the tool that best suits you and your team!

In my experience, learning core marketing principles in influencer marketing is vital. It helps in understanding consumer behavior, selecting the right influencers, crafting compelling messaging, and measuring campaign effectiveness. And will set you apart from those who are ‘spraying and praying’. Books like "How Brand’s Grow" and "Eat Your Greens" offer leading advice, while Julian Cole's strategy course provides structured learning in areas of strategy. Concepts like frequency and brand recall enhance brand awareness, driving business growth whilst understanding data strategy is key for performance optimisation. This may sound obvious to seasoned marketers but is often overlooked in this space.

Identify your specific goals and areas for improvement in influencer marketing. Determine what skills or knowledge you need to enhance to progress in your career.

Level up your influencer skills! Choose a program focused on influencer marketing with a regularly updated curriculum. Consider format (online, in-person) and instructor expertise for real-world value. Invest in learning that translates to success! #influencermarketing

Research the industry; how are brands using influencer marketing, how do customers interact with influencer content, what performs best, how do influencer create content for different platforms? From there assess what type of course or learning tool would be best.

Look for reputable programs, courses, or certifications that focus on influencer marketing. Explore offerings from universities, online platforms, and industry associations.

Check the credibility of the program providers. Look for reviews, testimonials, and the qualifications of the instructors. Ensure the program is recognized and respected within the industry.

Looking for programs that show proven results from their students and that cultivate a strong community of both influencers and brands and agencies are differentiators when choosing who to learn from.

Evaluate the cost of the programs and compare them against your budget. Consider the return on investment and whether the program will significantly benefit your career.

Choose a program that fits your schedule and learning style. Look for options that offer flexible schedules, online courses, or part-time commitments to accommodate your professional and personal life.

Ensure the program aligns with your long-term career goals. Consider how the skills and knowledge gained will help you achieve your future aspirations in influencer marketing.

To select the right continuing education program for influencer marketing, identify your specific learning goals, research programs with comprehensive and up-to-date curriculums, and check for experienced instructors. Read reviews and testimonials, consider the format, duration, and cost, and ensure the program offers networking opportunities and practical experience.

Seek advice from industry peers, mentors, or career advisors to get recommendations and insights. Additionally, consider programs that offer networking opportunities and access to industry resources, as these can provide added value beyond the coursework.