Last updated on Jun 16, 2024

Here's how you can tap into your existing network to engage with senior stakeholders.

Engaging with senior stakeholders can be a daunting task, but leveraging your existing network can make this process smoother and more effective. Building relationships with senior stakeholders is crucial for career advancement, securing buy-in for projects, and gaining valuable insights. By tapping into the networks you already have, you can create opportunities to interact with these influential individuals in a more organic and less intimidating manner. Understanding the importance of these connections and knowing how to foster them can set you apart in your professional endeavors and contribute significantly to your success.

1 Identify Allies

Within your network, there are likely individuals who already have established relationships with the senior stakeholders you're aiming to connect with. Identify these allies and seek their advice on the best approach to take. They can provide invaluable insights into the stakeholders' interests, communication preferences, and potential opportunities for engagement. Moreover, they may be willing to facilitate an introduction, which can lend you credibility and make a significant difference in how your outreach is received.

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Matilda Kivelege

World Bank Consultant | Skilled in Stakeholder Engagement & Project Management | Social Risk & Safeguards Specialist | Expert in Environmental & Social Due Diligence | Advocate for Disability Inclusion
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As much as Identifying Allies can be important, it's very vital to go further and do stakeholder mapping and analysis. Here one can understand who is who in the area of their interest. For example in the area of inclusion, many allies can be tapping into it, but 2 or 3 that's their core business. So for one to stay focused and get the best engagement results analysis is inevitable.

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Dr. Laura De La Cruz, Ed.D., MBA, MPA

Author, Coach, Professor/Dept Chair Business & Dept Chair Hospitality Services @ NMSU/DACC
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Identifying allies in senior stakeholder management involves observing who consistently supports your initiatives and shares similar goals. I look for senior stakeholders who offer constructive feedback, advocate for my projects in meetings (especially the controversial ones), and have a track record of collaboration. I think that building strong, transparent relationships through regular communication and showing the mutual benefits of your proposals can help solidify these alliances. Additionally, paying attention to informal networks and influencers within the organization can reveal potential allies who may not be immediately obvious.

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2 Leverage Events

Professional events, conferences, and seminars offer a natural setting to engage with senior stakeholders. Prior to attending such events, research who will be present and plan your approach. Utilize breaks, social gatherings, or panel discussions as opportunities to introduce yourself. When you do, ensure your conversation adds value by discussing relevant topics or offering insightful comments. This can leave a lasting impression and pave the way for future interactions.

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Venzil Fernandes

Connecting with Top Global Leaders | Media Relations | Social Media | EGC Content Creator/Writer | PR & Photographer | Operations - Data Centre Solutions
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The best way to prepare for the event is to be ready. There is always something new to learn. Start taking notes if the topic interests you and clear all your doubts during the Q&A session. This will leave a good impression, showcasing the vibrant energy you bring to the conference or event. Ensure you stay connected to the subject and SMEs to strengthen your bonds further.

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3 Engage Online

Digital platforms are powerful tools for connecting with senior stakeholders. Engage with their content by commenting thoughtfully on their posts or sharing relevant articles and tagging them. This not only puts you on their radar but also demonstrates your interest in their work and expertise. Over time, consistent online engagement can lead to more direct forms of communication and opportunities to meet in person.

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4 Offer Value

When reaching out to senior stakeholders, always consider what you can offer them. Whether it's unique insights, connections to other industry professionals, or assistance with their initiatives, make sure your interaction provides value. This approach not only increases the likelihood of a positive response but also establishes a foundation for a reciprocal relationship moving forward.

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5 Follow Up

After any interaction with a senior stakeholder, whether online or in person, follow up promptly. A personalized thank you message referencing specific points from your conversation shows attentiveness and appreciation for their time. Additionally, suggesting a future meeting or offering further information on a discussed topic can help maintain the momentum of the relationship.

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6 Nurture Relationships

Finally, remember that engaging with senior stakeholders is not a one-off task but an ongoing process. Continue to nurture these relationships by checking in periodically, congratulating them on achievements, and keeping them informed of relevant developments in your career or industry. This consistent effort will keep you top of mind and strengthen the bond over time.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can tap into your existing network to engage with senior stakeholders.

1

2

3

4

5

6

7

1 Identify Allies

2 Leverage Events

3 Engage Online

4 Offer Value

5 Follow Up

6 Nurture Relationships

7 Here’s what else to consider

Senior Stakeholder Management

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Here's how you can tap into your existing network to engage with senior stakeholders.

1

2

3

4

5

6

7

1 Identify Allies

2 Leverage Events

3 Engage Online

4 Offer Value

5 Follow Up

6 Nurture Relationships

7 Here’s what else to consider

Senior Stakeholder Management

Rate this article

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