Here's how you can utilize your problem solving skills to conquer challenges in digital advertising.

Utilizing problem-solving skills to conquer challenges in digital advertising starts with analyzing data. Gather comprehensive data from your campaigns, including metrics like click-through rates, conversion rates, and engagement levels. Use analytics tools to identify patterns, trends, and areas of underperformance. Pinpoint specific issues, such as low engagement on certain platforms or poor conversion rates for specific demographics. Data-driven insights allow you to understand the root causes of challenges and develop targeted strategies to address them, ensuring that your advertising efforts are both efficient and effective.

Selon moi, l’approche data-driven permet d’améliorer vos campagnes publicitaires en utilisant les données pour optimiser chaque étape. Collectez et intégrez les données de diverses sources pour obtenir une vue d'ensemble. Utilisez la segmentation avancée et la modélisation prédictive pour cibler efficacement. Personnalisez vos annonces en temps réel et réalisez des tests A/B pour déterminer les meilleures stratégies. L'optimisation continue basée sur des analyses précises permet d'améliorer le ROI, en assurant des décisions éclairées et une utilisation efficace du budget publicitaire.

Particularmente, me resulta muy valioso hacer un análisis detallado de los indicadores de rendimiento diarios. Investigar qué ocurrió en los días con picos de tráfico y conversiones en el sitio web puede darnos señales claras sobre cómo orientar nuestra estrategia: ¿qué tipo de contenido compartimos en esos días? ¿En qué horario o día de la semana publicamos el contenido? ¿Qué estrategia resultó efectiva? De la misma manera, y a la inversa, investigar qué sucedió en los días donde los resultados no fueron buenos puede ayudarnos a corregir el rumbo de nuestra estrategia. Este enfoque nos permite identificar patrones y ajustar nuestras tácticas para optimizar el rendimiento general del sitio web.

Problems in digital advertising? Hey, at least you can count the crowd with specificity. With analog, you get bad data if you get any data at all. You get to ask/survey and no more! And how do you target analog outreach? Digital is a boon for advertising.

Getting insights from the campaign results plays a vital role in future paid strategy planning and execution and it's also important to keep an eye on long-term metrics like CLV to make your marketing efforts profitable.

Preguntas, juegos y desafíos, sorteos, testimonios, consejos y recursos, notas de tendencia e interés, colaboraciones con influencers, videos, imágenes, infografías, cuadros comparativos y rankings, todo vale en el espacio digital. Sin embargo, es fundamental entender qué es lo que realmente atrae a nuestra audiencia. Encontrar el mix perfecto entre contenido de valor y creatividad es un desafío diario. ¿Qué tipo de contenido resuena más con nuestra audiencia? ¿Cómo podemos mantenernos relevantes y a la vez innovadores? La clave está en experimentar, medir los resultados y ajustar continuamente nuestra estrategia para mantener el interés y la participación de nuestros seguidores.

We can say the digital space is congested but at the same time it is not as many companies have not jumped on this as yet, yes in certain industries it has boomed but in most it has not due to the lack of return as some fields have not recognized this as a benefit for the brands. What we as the digital community need to do is creatively introduce these benefits to them.

We can utilize techniques such as the Six Thinking Hats method to encourage looking at problems from different perspectives, which fosters a more thorough and expansive approach to problem-solving. Asking questions like "why?", "what if?", or "how might we?" can help in exploring new opportunities and innovations.

Finding problems within the box to better understand your target addressable market. Then come up with out of box solutions to help them resonate with your product/services.

Una estrategia SEM nos posiciona en los primeros lugares de búsqueda, lo que mejora la ubicación de nuestros anuncios pagos en la puja de anuncios patrocinados. Prueba: - Crear una sección con información sobre el producto o servicio. - Redactar varias entradas de blog en la web con tendencias, desafíos, mejores prácticas, etc., relacionadas con nuestro producto o servicio. - Diseñar una campaña SEM que incluya las palabras clave del producto o servicio, así como los titulares de las entradas del blog. - Incluir una definición clara de nuestro producto o servicio en el H1 o H2 de la sección de producto en la web, evitando un enfoque de venta, para que Google pueda considerarla como una definición relevante de la palabra clave de búsqueda.

Familiarize yourself with the latest ad tech platforms and hone your skills in areas like programmatic advertising, SEM, and social media algorithms. Continuously learn about new tools and techniques to optimize ad spend, improve targeting, and gain a competitive edge.

Collaboration in digital advertising enhances problem-solving by bringing together diverse perspectives, fueling creative brainstorming, and refining ideas through feedback. Shared responsibility and accountability increase motivation and commitment, while knowledge sharing and mentorship opportunities enhance individual skills. Collaboration also leads to improved decision-making by considering multiple viewpoints and data-driven insights. Ultimately, fostering collaboration empowers teams to tackle complex challenges, innovate, and achieve greater success in the ever-evolving digital landscape.

Implement changes based on data analysis promptly. Test different approaches, learn from the outcomes, and refine strategies continuously.

It is important to know what success looks like and define those metrics ahead of time, in order to know what you are doing is working and if not, how best to iterate

Keep your focus on the customer to effectively solve digital advertising challenges. Regularly gather and analyze customer feedback to understand their needs and preferences. For example, I once revamped an underperforming ad campaign by incorporating insights from customer surveys, which revealed a preference for video content over static images. By tailoring your strategies to resonate with your audience, you can enhance engagement and achieve better results. Prioritizing the customer ensures that your problem-solving efforts are aligned with what truly matters to your target market.