How can businesses benefit from understanding consumer culture and subculture?
Consumer culture and subculture are important concepts in marketing research that can help businesses understand the values, beliefs, preferences, and behaviors of their target customers. By analyzing how consumers identify with and participate in different cultural and subcultural groups, businesses can tailor their products, services, messages, and strategies to meet their needs and expectations. In this article, you will learn how to define consumer culture and subculture, how to identify and segment them, and how to use them to create value and loyalty.
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Alexandre de Souza CarvalhoMarketing│Innovation│Global Executive│Branding│Customer Experience│Digital│Business Development│Product Development
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Naznoor RinoStrategy • Brand • Communication | bKash • Analyzen • Adcomm | IBA-DU
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Sandra V.VP of Growth | Strategic Marketing Innovator with Brand Strategy expertise