How can social media be used to test and validate brand concepts?

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Social media is not only a powerful tool for promoting your brand, but also for testing and validating your brand concepts. Brand concepts are the core ideas that define your brand identity, value proposition, personality, and positioning in the market. By using social media, you can get direct feedback from your target audience, measure their engagement and sentiment, and refine your brand concepts accordingly. In this article, we will show you how to use social media to test and validate your brand concepts in four steps.

Key takeaways from this article
  • Structured social testing:
    Harness the power of social media tests to gain actionable insights. These tests offer a clear picture of what resonates with your audience, ensuring you refine your brand concepts with confidence.
  • Consistent engagement:
    Regularly A/B test content at different times and days to discover when your audience is most active. Engaging consistently helps train them to anticipate and seek out your posts, strengthening brand presence.
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