How can you create engaging content for your CC channels on a budget?

If you are talking to CEOs, talk about commercial outcomes such as revenue, growth and profitability. If your audience is CHROs, talk about transforming employee experience.

Something is engaging if it entertains or adds value to your life. So reverse engineer it and ask what could you do within your content parameters that will do that for your audience.

Get as much content from employees/top management to share experiences, achievements, and contributions. This content could be repurposed into blogs, infographics and leveraged on SM. Showcase the company's values, events, and day-to-day operations. Utilize Free Design Tools like Canva to create visually appealing and professional-looking graphics for announcements or updates.

To create engaging content for corporate communications channels on a budget, focus on leveraging existing resources, such as employee expertise and user-generated content. Encourage team collaboration to brainstorm and generate creative ideas that resonate with your target audience. Utilize free or low-cost content creation tools and platforms for graphics, videos, and other multimedia elements. Lastly, repurpose and adapt successful content for different channels, maximizing its reach and impact without the need for extensive financial investment.

Focus on storytelling! Your audience craves authentic stories they can relate to. Use what you know, share experiences, lessons learned, or behind-the-scenes glimpses. Tools like Canva & G4 analytics help create and measure without breaking the bank. #ContentOnABudget #StorytellingMagic

Leveraging your strengths can be a game-changer when creating content on a budget. Think outside the box: interviews with team members, customer success stories, or even a behind-the-scenes look at your operations can be gold. Utilize free tools for design and podcasts to keep costs low. Remember, authenticity resonates more than high production value. #EngageOnABudget #CreativeContent

The best “free” tool to develop content is your mind. Train it to analyse data, think strategically and recognise patterns. Use these to create insights and embellish them via stories to create meaning for your audiences.

You don't need to reinvent the wheel - you can reuse, repurpose and recycle anything you already have. And if you create new content - make it work as hard as you can - that video or webinar that you created could make a great focus for email outreach, the transcript could make a compelling blog, and pull quotes or snippets would work well for social media.

Repurposing content is like giving your wardrobe a new life with a few tweaks! Got a great blog post? Break it down into engaging infographics or snappy social media posts. An old webinar can become a series of bite-sized tutorial videos. It's all about mixing and matching the content you already have to fit different platforms and audiences. Saves money and keeps your message fresh. #ContentRecycling #ContentMarketing

Interview your subject matter experts. You can easily convert a 40 minute conversation into a 1000 word opinion piece. Reuse these insights to create blogs, infographs and video clips.

After you have invested your energy in creating content, don’t forget to amplify it via social media. Also, engage with your audiences by replying to their comments. Because if content is king, then distribution is queen.