How can you creatively engage prospects and stand out from the competition?

Video messages has been my tool across multiple levels, and it works every single time. This gives opportunity for you to not just give attention to the eyes, as reading can be boring, but also to the ears. Seeing visuals alongside your face makes a huge difference. Learn to talk well, take users from point a to b. Ask for their feedback. Do not rush and do not make it long. There's a ton of things that can be done in this regard.

Video messages: Instead of generic emails, send personalized video introductions. Briefly explain who you are, your company's value proposition, and why you're reaching out. This adds a human touch and grabs attention in a crowded inbox.

The use of videos has been proven to be an effective attention grabber and click magnet. However when it comes to prospecting, they can easily feel generic as well if they are not customized to the person receiving it. Take time to add some insights about what you read in the news or saw on their site that made you reach out. This makes the communication feel more intentional versus and "insert client/company name here" approach.

- The communication is the key! Messaging has to be crisp and clear. It should address to Target Audience’s problem statement. - Video and Carousal posts have highest engagement in comparison to other media .

Providing educational content prior to the initial meeting can be highly beneficial for your potential client. It can also differentiate you from your competitors, as they are unlikely to be doing this. Educational content can also be effective in addressing prospects who are stalled in your sales funnel. If you are encountering difficulty in advancing someone to the next stage (or obtaining a definitive response regarding their interest), sending them a relevant blog or other content can encourage them to take action. By sharing valuable information, you demonstrate your concern for their well-being and best interests.

In addition (the main points listed here are SPOT-ON!) I recommend: - Be genuine and unique in your messaging and outreach -Be consistent - this builds trust and rapport -Be on camera - schedule virtual meetings instead of calls, even if your prospect has their camera off keep yours on - its a great way to build trust and connection

Building relationships takes time and consistent effort. While sending personalized gifts can be a memorable touch, it should be part of a comprehensive strategy that emphasizes providing value, building trust, and demonstrating how your product or service can address their needs effectively.

Interactive content: Go beyond static brochures. Create quizzes, polls, or surveys that educate and gather valuable information about your prospects' needs. This fosters engagement and allows you to tailor your approach.

Online events: Organize webinars or live Q&A sessions on topics relevant to your target audience. This establishes you as a thought leader and allows for direct interaction with potential customers.

Thought leadership means establishing your brand as an industry expert by sharing insightful content like blogs, webinars, and whitepapers. For example, hosting webinars featuring industry experts discussing emerging trends. Consistent delivery of valuable insights builds credibility, engages prospects, and fosters long-term relationships, driving increased sales opportunities.

Social proof is actually quite amazing. When other people see you grow, they want to be a part of that growth. If you can generate a lot of social proof, you can turn your business into an inbound lead generation machine that works on autopilot.

Showcase positive testimonials, case studies, and client success stories. Seeing how others have benefited builds trust and positions you as a reliable solution.

Every prospect you have has a boss they are trying to impress. Make it easy for them identify you as someone who can help them do just that. Bring relevant results to the top of all communications and back it up with quotes from clients that support you were the right choice.

Find the common ground. After all, aren’t all great partnerships based off of genuine connection? Whether it’s a shared love of British comedy, skiing, books, the gym, marketing based memes (the list goes on) there’s always a common ground in which to converse and connect which doesn’t involve sending cold videos, promotional gifts.

A lot of companies struggle to stand out from their competitors because they don't know how to show value quickly to a customer without them putting too much effort. Especially if your product has a PLG type of aspect to it, highly highly recommend building out a demo site that funnels people in cleverly and allows them to explore your product and see value as quickly as possible. It's an easy to hack to stand out from your competitors who might require booking an in-depth demo or a trial to get a taste of their value. This is what we did with Hyperbound, and it was a game changer.

A journey of self-discovery is at the forefront of standing out from the competition. I believe deep inner work and an in-depth understanding of ourselves helps to develop our unique qualities and embrace them, setting us apart from others. How can we know who we truly are unless we ask ourselves deep questions, sometimes leading to the dark places we’ve always avoided. We are all unique individuals and are naturally gifted with different experiences, propelling us into uniqueness that automatically sets us apart from the rest.

Find the human element. You never have to sell to your friend, yet it is extremely hard to have a complete stranger purchase from you or your organization. By separating yourself from the competition and avoiding selling on product benefits, or racing to the bottom on pricing, you open the door for the prospect to feel heard. A prospect who feels heard is far more likely to become a paying customer, rather than an unpaid consultant.