How can you demonstrate your growth in digital strategy in your portfolio?

Case studies with a gist of storytelling. Digital strategy is not something tangible that you can easily show in a portfolio. The best way to go is to use a case study approach: - What was the challenge? - What analysis did you undertake? - What strategy did you lay out? - What were the outcomes? Don’t forget a compelling graph or illustration adding to the attractivity of your story! If you are allowed to cite the name and to use the logo of the company the strategic planning was for, then that is a plus (and the bigger the brand, the more compelling). Unfortunately, the better the strategy and the stronger the brand, the more unlikely you are to get authorisation. But despair not, anonymous case studies can do the job too!

Show your story—the challenge that you were facing, ideas to solve that challenge, execution ideas, outcome, and final numbers—measurement.

This often goes back to the basics. As leaders, we can do anything…but, we can’t do everything. Starting with a clear view of the digital ambition is a first step. Followed then by clear where to play and how to win choices. Finally, we make our sure we have determined the needed set of capabilities and management systems to enable the where to play/how to win choices and ambition. The “beautiful basics”.

To demonstrate your growth in digital strategy in your portfolio, showcase a range of projects that reflect your evolving skills and experience. Highlight specific examples where you've successfully implemented digital strategies, showcasing metrics and outcomes. Include diverse campaigns that demonstrate your adaptability and proficiency in different digital channels and platforms. Emphasize any certifications, courses, or workshops you've completed to stay updated on the latest digital marketing trends. Be sure to convey how your strategic thinking has evolved and how it has directly contributed to achieving business goals.

Demonstrate digital strategy growth in your portfolio with case studies, KPI improvements, certifications, visual comparisons, testimonials, and a commitment to continuous learning. This highlights your evolving expertise in just a few key points.

Shortlist the list of top 3 processes with the most significant impact in terms of efficiency and productivity. Identify the relevant and appropriate AI enablement framework for digitally transforming these processes. Create a repeatable and scalable stream to allow others to benefit by sharing your experience. Create a Digital Strategy for the never-ending quest. Digital transformation is not a destination but a journey requiring continuous innovation. Repeat this process for the next set of 3 processes, and so on.

Emphasize the impact of your digital strategies. Use quantifiable data, such as increased website traffic, conversion rates, social media engagement, or revenue growth, to demonstrate the effectiveness of your strategies. Include visuals, such as charts, graphs, and screenshots, to illustrate your strategies and results effectively. Visuals can make your portfolio more engaging and easier to understand.

Mention any certifications, courses, or workshops you’ve completed related to digital strategy. This shows your commitment to professional development and staying up-to-date in the field. Craft a compelling narrative around each project, explaining the challenges, your strategy, and the ultimate success. Storytelling can make your portfolio more engaging and memorable.