How can you design a custom trade show display that attracts customers?

One of the most successful ways to exhibit on the show floor is through large format graphics with Simple, Bold Communication. Think of your graphics as billboards not news articles. No one is going to stop mid stride to read paragraphs on walls. You have 3 seconds to capture an audience as they pass by your exhibit. Keep your messaging down to 5 words or less. Motion and Lighting is the best way to draw attention to your space. More than 60% of our clients currently use Motion Graphics and LED video walls to convey messaging. Its important to keep videos simple too. Large format text posted for 3-5 seconds along with colorful animated branding is highly effective. Avoid black backgrounds on LED screens.

Pay for the padding under the carpet for a comfortable place to stand for both your visitors and staff and have cold water available for each meeting room. After a long day of traveling from booth to booth, your customers will appreciate these additions and show that you are looking out for them.

Understand what the audience is trying to get out of their time on the trade show floor and build your event plan around that. Do they want to demo products? Then focus on building out kiosks and bringing enough sales staff accommodate needs. Are they purely looking to network? Then build lounge space and invite current top clients to use the space to network with their peers or your new prospects.

Yes your audience at a Trade Show is your Companies Brand Message to who you sell in a Product Life Cycle Such as Specialty Retailer Channel

Interact with vistors, via a game and give prizes such as t-shirts, balls, etc. to market your brand. Create a buzz at your space to attract passerby's.

Your Product / Company Brand Logo is imperative that you have a banner with a logo with a Icon/ Simple 1 word brand name / tagline to explain WHAT you sell so retail buyer & consumer gets on a trade show banner or in store packaging in under 1 second The retail buyer are walking down an aisle quickly & if they do not know what category you are selling they probably will NOT STOP After working up to 17 Trade Shows per year as a retailer & wholesaler I have missed stopping at great products on my first pass & see on my second slower walk through looking for new products

A booth should not have to be elaborate to be effective. Large graphics with bold colors and strong brand recognition can make your company stand out in a sea of competitors.

We urge our clients to consider the size of their space very practically when booking a show. What will your space be used for, product showcase, meetings, hospitality (maybe a bit of all of those) that should help define the size space you book and stand you need. An large sized space at a busy show with plenty of space for entertaining or networking is great, but an underpopulated stand that looks quiet might have been better as a smaller more dynamic space.

Show Attendees are like moths. They will gravitate to the brightly lit exhibits with backlit graphics with added movement/motion. You can rent Additional Lighting options that are in most electrical rental forms in your Show Book to help your bo¹oth Pop on the show floor. Try not to have your graphics be too wordy, but instead have eye-catching graphics. Hopefully, the new copy and graphics will have the wow factor.You literature and Website has all the wordy information so don't put your literature on your booth. Always be creative and think out of the Box.

Your logo / brand must be a consistent message I use logo concept 2 Pantones only so those 2 Pantones in your logo set ALL marketing ie packaging / website / POP display

Tradeshows are busy and your signage needs to cut through the noise. Keeping in brand, use messaging that solves an issue your potential customers may not even know they have. That will present value as a partner. There are enough booths showing off fancy lighting, but not a lot offering true educational and operational value.

An exhibition stand is the best opportunity to show off your brand, however you want your audience to see it. It is important to remain consistent in image, and create the right impression. However, don't be afraid to push the bounds of brand guidelines and create something fresh and unique. It could be as simple as using a bold secondary colour as an accent.

From my experience, mapping out how you want your stall to be and deciding what the whole experience should be is important. For every trade show I’ve been involved in, we’ve always gone for the booth that will make allowance for the most creativity. Eg. An open air space where we can go as high and wide as we would like to with our stall. This also means that the graphics we’ve used needed to have the WOW factor, to justify why we would choose to build our own versus utilizing a standard stall table with pull up banners.

This is what creates a simple POP Display as a retailer I prefer on trade show POP that is simple an can be used in a retailers in store display for consumers ie Costco POP displays in the Personal Care category showing all the features of a product As a wholesaler I design all my booths to replicate what the product would look like in a retail store with packaging / price& feature sign in allocated floorplanogram space of 1 Sq Foot That makes it easier for retail buyer to relate to how to sell

100% the best advice is to keep it simple. What's your USP? Use it; think of it like the bait on your hook. You just need to catch them for long enough to engage, and then you can explain all of your other products and services in detail once you are talking. If you are a product-based company, promote your best seller, and don't give prime space to your slowest-selling items just because you want to give them a boost.

Keep display simple no need for expensive display for something to breakdown during show the simple realistic in store usable POP is more productive This is how a startup company survives by watching ROI an look at trade show through the eyes of a Retail Merchant

We are celebrating our 50 year anniversary Proudly have booked celebrity and sports clients for trade shows hundreds of times. Display is FINE. However, more important. How do you ATTRACT PEOPLE to the BOOTH? Example. Our client. Rich Hopkins Legendary Stuntman in Movies 36 years He appears with huge video screen Signs autographs That is a winner. Long lines every time Happy clients

These are all great!! I have also found that when I do presentations that are visual with live models and music the energy becomes elevated. Seeing sustainable fashion live can be informative and productive for future business.

One thing to consider is that the placement of the display components can encourage or discourage interaction with your booth/team. Be sure to position interactive components and seating areas to invite attendees in instead of creating perceived physical barriers. Also, consider traffic flow through your booth.

Make sure that you have a way to collect leads. I interact with the visitors of my booth and use Quicktab Survey to collect their information. I use it to send them my automated emails promoting my service to them.

“Work” the booth. Stand up! Smile and say hello to people walking by. If you have a giveaway hand it to people. I recommend a drop your card to win something (or swipe). AND FOLLOW up on every lead you get from the show.

Be cofident/bold ... even arrogant with it. Don't be shy. Say why it's the best available option, show why it gets the job done.

Keep in mind when design a display or both for a trade show exhibition ((( exactly light tower works in a sea. ))) Use appropriate props related to the your business as an iconic.

You can't unless they are looking for your solution. Know your audience. Advertise to stupid people with money. Homoeconomicus is a lie