How can you effectively use Facebook ads to guide leads through the sales funnel?

Absolutely agree with the importance of defining SMART goals before diving into a Facebook ad campaign. It's a strategy that adds clarity to your objectives. For instance, in the awareness stage, you can set a SMART goal like increasing brand awareness by X% over the next quarter. This allows for a focused and measurable approach to building your brand presence on Facebook. However nailing your ideal customer profile is alot harder than most think and is most times the missing piece in the puzzle

Here's a breakdown of effective strategies at each stage of the funnel: Top of the Funnel: 1.Engaging Content 2.Target Audience 3.Retargeting 4.Lead generation ads Bottom of funnel:- 1.Conversion-oriented advertising 2.Lookalike Audience 3Customer Retention Campaigns Most Important:- 1.A/B testing 2.Pixel Tracking 3.Custom Audiences

Leveraging past client success stories and stats in ads has been a game-changer. It adds real-world credibility and connects with the audience on a more relatable level. Making paid ads look and feel more like organic content is the way

The format of the ad is not the most important thing here - of course video is best. The key thing on any advert is the hook: the initial 3 seconds to make the person stop and stay with your ad. The ad needs to create identification (persona identifying him/herself with what’s being said) and also generate connection: persona feels this ad is taking directly to her. A strong call to action is a must.

Here is the deal with ads: 1. You need a scrollstopper which is a good visual (image, video, etc.) that attracts people and makes them stop for a sec 2. Your account name, logo and descriptions must be generate an aha! feeling 3. You first line of content must be good enough to hit the (see more button) 4. You offer or ad must be fun, informative and appealing to the reader. Don't make it more complex than than and this applies to every platform

Les publicités (parfois dites "sponsorisées") sur Facebook peuvent être un bon moyen de capter des leads. Leur coût est aujourd'hui accessible et permet de cibler une audience qualifiée. Pour les rendre attrayantes, l'inclusion de vidéo et/ou photo est à envisager. Pour les vidéos, des outils de montage gratuit et simple à prendre en mains existent, tels que Capcut. En quelques clics, ils permettent de dynamiser une vidéo et de générer l'envie d'acheter chez le consommateur.

It is crucial to remarket ads to audiences when running Facebook Ads if you want to save money and grow your revenue as quickly as possible. How does this work? Firstly, run engagement ads to your target audience on Facebook to motivate them to follow your page, visit your website and interact with your Facebook content. Make your content engaging and helpful. Once you've gotten a good number of followers or engagement from people who love your brand or the issues that it solves through products, then: Run a sales Ads to those same persons and try to convert them to buy your products and services. This way, you'll be certain that your ads can only be seen by people who love your content and are most likely to buy from you.

Retargetting might be a good practice but it has two drawbacks: 1. People know you are doing it and get very annoyed at your as a brand. 2. It is against GDPR practices in Europe!

When retargeting make sure you use a mix of informative content with a personal touch. Video format always work best in my experience. Webinars, masterclasses or replay of lives are great example of this type of content. It shows the specialist perspective and authority on the subject whist he/she delivers great informative content. Objective of the campaign should be ‘traffic to landing page views’, ‘sales conversions’ or ‘leads’.

Remarketing é uma poderosa ferramenta e quando falamos em vendas de veículos, podemos por exemplo oferecer um bonûs para aquele veículo que o cliente pesquisou após 10dias, após um mês oferecer um conteúdo customizado, alinhado aos veículos que ele demonstrou interesse. A personalização é a chave para um marketing mais efetivo, criando conexões e e experiências boas com a marca.

In the world of digital marketing, the TOFU-MOFU-BOFU model has been a longstanding strategy to guide potential customers through the sales funnel. However, have you ever considered how this model mirrors herding cattle through a corral? It's an analogy that may seem far-fetched at first, but it raises crucial questions about the ethics and effectiveness of our marketing practices.

The true magic in sales lies in adding value and building genuine connections (consultative sales). Even if a lead doesn't convert, the potential for them becoming an advocate is gold. It's about nurturing relationships, not just transactions.