How can you effectively use video in your sales technology stack?

1 Video for prospecting

One of the most common uses of video in sales is to attract and engage prospects. Video can help you stand out from the crowd, showcase your personality and value proposition, and build rapport and trust. You can use video to introduce yourself, explain your product or service, offer a demo, or share a customer testimonial. You can also use video to follow up with prospects, answer their questions, or invite them to a meeting. To create effective prospecting videos, you should keep them short, personalized, relevant, and clear. You should also include a call to action and track the performance of your videos.

2 Video for nurturing

Another way to use video in sales is to nurture your leads and move them along the sales funnel. Video can help you educate your leads, address their pain points and objections, and show them how your solution can solve their problems. You can use video to share valuable insights, tips, case studies, or success stories. You can also use video to showcase your thought leadership, credibility, and authority in your industry. To create effective nurturing videos, you should segment your audience, tailor your message, and align your content with their stage in the buyer's journey.

3 Video for closing

The final use of video in sales is to close more deals and win more customers. Video can help you overcome the last hurdles, reinforce your value proposition, and create a sense of urgency. You can use video to present your proposal, negotiate the terms, or handle any objections. You can also use video to ask for referrals, testimonials, or reviews. To create effective closing videos, you should focus on the benefits, not the features, of your solution. You should also use social proof, urgency, and scarcity to persuade your prospects.

4 Types of video content

Depending on your goals and audience, you can create various types of video content for your sales operations. Explainer videos are perfect for introducing your solution and demonstrating its value, while demo videos are ideal for showcasing features and benefits. Testimonial videos provide social proof and build trust, while educational videos establish authority and provide value. Personalized videos can create rapport and engagement, increasing response rates. Each type of video is designed to help you reach your target audience in a meaningful way.

5 Tools and best practices

In order to create and share video content for your sales operations, you need the right tools and to follow some best practices. Video recording software such as Loom, Vidyard, or Wistia will help you capture your screen, webcam, or both. Video hosting platforms like YouTube, Vimeo, or Wistia will store and distribute your videos. Video analytics software like Vidyard, Wistia, or HubSpot can track and measure the performance of your videos. When it comes to best practices, planning your video content is essential; you should have a clear idea of what you want to say and who you want to say it to before you start recording. Additionally, optimizing your video quality is key; make sure that your video has good sound, lighting, and resolution with no background noise or distractions. Furthermore, it’s important to optimize the length of your video; keep it between one and three minutes and avoid any unnecessary information. Lastly, optimizing your video delivery is a must; make sure that it’s easy to access, view, and share with a catchy title, compelling thumbnail, and clear description.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?