How can you encourage patient engagement and empowerment with portals?

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Patient portals are online platforms that allow patients to access their health information, communicate with their providers, schedule appointments, request prescriptions, and more. They can be a powerful tool for enhancing patient engagement and empowerment, which are key factors for improving health outcomes, satisfaction, and loyalty. However, not all patients are aware of or use their portals effectively. How can you encourage patient engagement and empowerment with portals? Here are some strategies to consider.

Key takeaways from this article
  • Make education a priority:
    To boost patient engagement with portals, start by educating them. Use every touchpoint—visits, digital media, and print materials—to explain portal benefits and provide practical how-tos. It's about making sure patients know the ropes and feel comfortable navigating their health online.
  • Streamline navigation:
    A user-friendly portal is crucial for patient use. Ensure the interface is intuitive and accessible, guiding patients smoothly to the information and features they need without confusion or frustration. When patients find ease in use, they're far more likely to engage regularly.
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