How can you gather competitive intelligence from industry events and conferences?
Competitive intelligence (CI) is the process of collecting and analyzing information about your competitors, their products, strategies, customers, and market trends. CI can help you gain insights, identify opportunities, and improve your decision-making. One of the most effective ways to gather CI is to attend industry events and conferences, where you can learn from experts, network with peers, and observe your rivals. In this article, we will share some tips on how to prepare, execute, and follow up on your CI activities at these events.