How can you identify potential crises and develop response protocols?

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Crisis communication is a vital skill for any organization that wants to protect its reputation, stakeholders, and operations from unexpected and disruptive events. A crisis can be anything from a natural disaster, a cyberattack, a product recall, a scandal, or a lawsuit that threatens your credibility, safety, or profitability. How can you identify potential crises and develop response protocols that can help you manage and mitigate the impact of such situations? Here are some steps you can follow to prepare and respond effectively.

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