How can you incorporate trauma-informed practices into your outreach?

As a PTSD survivor and someone who works directly with veterans and trauma survivors, I think one of the most impactful things we can do is to get out of ourselves and actively listen. Empathy and compassion go a long way to fostering a sense of belonging.

To start, if the lane is not yours, don't try to drive in it. Know your limitations as a provider and get out the way. If the lane is yours to drive in, start by listening and know that trauma is not cookie cutter and that individuals need to be met where they are.

An important component of trauma informed work is to look at your position of power with relation to the client. If we ignore the inherent power imbalance in a helping relationship, we can lead to continued trauma.

Trauma can take many forms, especially for those who have experienced combat-related experiences. Recognizing the signs, like hypervigilance and anxiety, is essential to provide support without re-traumatizing. It's crucial to understand the unique nature of combat veterans' trauma and meet them where they are in their healing journey. In my work, I help veterans regain confidence and control over their lives by focusing on their inner strengths. Also, I constantly emphasize self-care for veterans and care providers.

Recognizing the signs of trauma in clients is an integral part of our trauma-informed outreach strategies. The indicators, such as hypervigilance, anxiety, and a myriad of others, are not just bullet points on a list but are vital cues. They guide us in crafting messages that resonate without causing further distress. In the digital realm, where interactions are often devoid of face-to-face nuances, it's even more crucial to be sensitive. A misstep in communication can inadvertently trigger someone, leading not only to lost business opportunities but, more importantly, to causing unintentional harm. By being trauma-informed, we can tailor our outreach strategies more effectively.

Building rapport in the digital realm is paramount, especially when interactions often lack the nuances of face-to-face communication. At the heart of rapport lies empathy: understanding and resonating with another's feelings. Active listening is crucial, going beyond words to grasp underlying emotions and concerns. Clear, jargon-free communication ensures understanding, while always seeking consent before action fosters collaboration. Offering choices empowers individuals, allowing them to steer the direction of engagement. Respecting boundaries ensures outreach remains effective without intrusion. Consistency in actions solidifies trust over time. Encouraging open feedback ensures strategies align with expectations.

Aside listening,caring is also important. As a adult child of alcoholic family, no one ever really care about me to stick around. Everyone follows a system what they are supposed to do. My elementary took me to see a movie that was unconventional. My family hardly took me anywhere for fun because I wasn't able to walk

Making sure that the people we interact with feel seen and heard is imperative. If we can achieve those two modest goals we will instill a sense of belonging in folks that may have a tough time feeling "a part of" the group.

One year, our marketing team at a former company sent out a unique marketing gift that unintentionally caused quite a stir. Shortly after the World Trade Center bombing, we mailed out a nondescript cardboard package, resembling a letter and only about an inch thick. Upon opening, recipients found a wooden piece with nails and strings connecting them, symbolizing our commitment to "connecting data." Beneath this intriguing setup was a personalized URL with their name. I had the fascinating role of reaching out to individuals the moment they clicked their custom link. Several recipients were in fight/flight/flee. Enraged, they shakily shared they thought they had just been sent a bomb. Trauma-informed: grade F for fail.

Conversely, don't judge, shame, or blame. If you're in a leadership position - start from a place of curiosity. It will make you a more effective manager and create an environment that celebrates creativity.

In the digital marketing realm, especially when specializing in addiction treatment, understanding trauma is paramount. As the owner of an agency in this niche, I've seen firsthand the profound impact of trauma on both clients and marketers. Our outreach isn't just about clicks; it's about human compassion. Recognizing the toll this can take on us as professionals. The weight of trauma can be heavy, and it's essential to monitor our own emotional responses. Taking breaks, engaging in rejuvenating activities, and grounding oneself through practices like meditation can be game-changers. It's not just about protecting ourselves but ensuring we're in the best position to support those we serve. Self-care isn't a luxury; it's a necessity.

"You've got to put your mask on first." Just like they tell you on an airplane. If I want to be helpful to others, I've got to be doing the work to look inward and find where my past traumas are showing up in my interactions with others (Hint...we ALL have trauma). If you haven't found and released yours - it's impacting how you see and react to the world.

As a trauma survivor turned mental health advocate, I would add that the sharing of one’s personal experiences is key to our society having a greater understanding of the unique and shared types of trauma and devastating effects of the same.