How can you incorporate your corporate identity into your physical workspace?

It is about bringing your brand to life in the office. Start by using company colors for walls, furniture, or decor. Display the company logo in visible areas, like the entrance or meeting rooms. Design spaces that reflect the company's values, like open areas for teamwork if collaboration is a key value. Art or posters can tell the company's story or showcase its achievements. Even little things, like branded mugs or stationery, can remind employees and visitors of the company's identity. When the workspace feels like the brand, it strengthens the company's image and makes employees feel more connected.

🖼️ Bring your brand indoors! I'd emphasize the profound influence a workspace soaked in corporate identity can wield on employees and visitors. Begin by echoing your brand's colors across walls, furniture, and décor. Amplify your brand's presence by strategically placing logos and employing designs mirroring company values. Narrate your brand's journey via art and highlight achievements, stoking employee pride. Infuse everyday items like mugs and stationery with branding for consistency. Through these integrations, you're not just designing a workspace but curating an immersive brand experience that echoes your ethos at every corner.

Before you start the process you need to step back and think about the following: - What is your employee emotional value proposition? Think not just about how you want them to feel and act but how do you want them to deliver their work and connect with others? What stories do you want them to tell each other, their family and friends. - What is the mission of the brand and how does this connect to the outcomes and impact you want the team to achieve? It is essential that you get clear on this before you commence. You must also make genuine time and space to engage with the team that will be using it. They will have experiences and insights that you need to get across so you make smart, well informed decisions.

Start with your brand story. What are your core values? What makes your company unique? What experience do you want people to have when they visit your office? Once you have a clear understanding of your brand story, you can start to think about how to translate it into physical design elements. Use your brand colors and fonts throughout. Your brand colors and fonts should be consistently used throughout your workspace, from the walls and furniture to the signage and marketing materials. This will create a cohesive and visually appealing environment.

When you are creating a work space think about the needs of the team so it is safe, respectful and inclusive. Do you have members of your team that have mobility needs or are visually impaired. How will this shape how you design the workspace. Again, think about the emotions you are wanting to create. How do you want people to move about the space? How will you encourage people to connect in and collaborate with others.

While it needs to be visually appealing it also needs to be comfortable and functional. Finding the balance is not always easy. That is why you need to co-design the space with the end user - in this case the team. Ask them - Challenges with the existing space - what needs to look different? - What does a great workplace environment look like? - What doesn't it look like? - How do they want to communicate and connect in with their colleagues? Take the advice and insights you can and communicate with the team when you can't action what they have suggested. At times you will be bringing changes in that may not always be initially embraced. Explain motive, intent and benefits up front to get early buy in.

While you can use surveys to get advice and insights the most effective way is going to be face to face. Hopefully the consultation early on will reduce any nasty surprises later on. These check ins/reviews can be done informally one on one on a casual basis or more formally through team debriefs. Allow time for people to fully immerse themselves in the space before making any changes on the fly.

Incorporating our corporate identity into our physical workspace is essential for interact with our employees, clients, and visitors. But this is not enough. Our workspace identity have to be communicated rightly outside our workspaces, online and offline, with the final goal of creating a cohesive and branded environment that reflects your company's values and culture. We use all the most known tools and platforms, our favorites are: ~ Our website ~ Our blog ~ Our YouTube channel ~ Our LinkedIn pages

Here are some creative examples of how companies have incorporated their corporate identity into their physical workspace: Google's offices are known for their colorful and playful design, which reflects the company's innovative and creative culture. Airbnb's offices are designed to feel like home, with cozy corners and comfortable furniture. This reflects the company's mission to provide travelers with a sense of belonging. Patagonia's offices are located in a sustainable building and feature natural materials and recycled furniture. This reflects the company's commitment to environmental responsibility.