How can you leverage emerging technologies to test market disruptive products?

1 Use low-fidelity prototypes

One of the first steps to test market disruptive products is to create low-fidelity prototypes. These are simple and rough versions of your product that demonstrate its core features and value proposition. They can be sketches, wireframes, mockups, or clickable prototypes that you can create using tools like Figma, Adobe XD, or InVision. Low-fidelity prototypes allow you to test your product assumptions, communicate your vision, and collect feedback from potential users, customers, or stakeholders. They also help you save time and money by avoiding unnecessary details and complexity.

2 Conduct online experiments

Another way to test market disruptive products is to conduct online experiments. These are methods that help you test your product hypotheses, measure user behavior, and learn from the data. They can be surveys, landing pages, ads, email campaigns, or web analytics that you can use to validate your product-market fit, value proposition, pricing, or messaging. Online experiments allow you to reach a large and diverse audience, test multiple variables, and optimize your product based on the results. They also help you avoid biases and assumptions by relying on evidence and feedback.

3 Utilize crowdsourcing platforms

A third way to test market disruptive products is to utilize crowdsourcing platforms. These are online platforms that enable you to access a network of people who can provide you with insights, ideas, feedback, or support for your product. They can be platforms like UserTesting, UsabilityHub, or Validately that help you conduct user research, usability testing, or feedback sessions. They can also be platforms like Kickstarter, Indiegogo, or Product Hunt that help you launch, fund, or promote your product. Crowdsourcing platforms allow you to tap into the wisdom and creativity of the crowd, gain exposure and validation, and build a community around your product.

4 Leverage cloud services

A fourth way to test market disruptive products is to leverage cloud services. These are online services that provide you with computing resources, software, or data that you can use to build, run, or scale your product. They can be services like AWS, Google Cloud, or Azure that offer you infrastructure, platforms, or tools for hosting, developing, or deploying your product. They can also be services like Firebase, Stripe, or Twilio that offer you features, functionalities, or integrations for enhancing your product. Cloud services allow you to access state-of-the-art technology, reduce your operational costs, and increase your flexibility and scalability.