How can you make your loyalty program more accessible to customers?

• Simplify rewards: Easy-to-understand points, tiers, and benefits. • Widen earning opportunities: More ways to earn points beyond purchases. • Lower entry barriers: Accessible starting points for all customers. • Offer tiered rewards: Cater to diverse engagement levels and interests. • Flexible redemption options: Choose how customers want to use their points. • Digital integration: Seamless online and offline program access. • Personalized communication: Targeted offers and updates based on customer behavior. • Community building: Create exclusive experiences and connect loyal members. • Feedback loop: Gather input to improve program and address customer needs.

Make it easy to join. A simple process is the first step to getting customers excited about using the rewards programme. If a customer did not enjoy the registration process or if they think that it's a length process, they will already assume that redeeming the benefits or even accumulating points will be even harder. Make it easy to understand to make it easy for customers to use. Explain terms and conditions simple and clear or in a language that customers understand.

Customers don't want be filling out forms for something that you say it's going to benefit them. Make it easy for them to take up a program, a click of a button or just entering a cell phone number or an ID number or an account number that they can be recognized by. Make it easy for them to track their rewards to be able to have a say in how they use their rewards. If it's going to be benefitial for the customer make it easy for the customer to be able to access it,open doors to engage with customers. Let customers have control over it.

What makes reward programs exciting is knowing that as a customer you getting rewards or benefits that you actually need. Personalizing benefits show that as an institution you know what your customers want, you listen to feedback you receive from customers and you value them as individuals and you don't generalized them or assume that what works for one will work for all of them.

Para realmente potencializar o alcance do seu programa de fidelidade, é essencial manter um diálogo constante e dinâmico com seus clientes. Não basta apenas criar um programa e esperar que eles venham até ele; você precisa mantê-lo vivo na mente dos consumidores. Isso significa utilizar todas as ferramentas de comunicação disponíveis para manter os clientes atualizados e engajados. E-mails regulares, notificações via apps, SMS com atualizações sobre pontos acumulados ou novas recompensas, são táticas eficazes. Além disso, aproveitar as redes sociais e outras plataformas digitais para contar histórias de sucesso e compartilhar experiências positivas de outros usuários cria uma narrativa atraente que incentiva a participação e a lealdade.