How can you market a commercial property that is not yet built?

Marketing a commercial property that is not yet built can be a challenging task, but also a rewarding one. You have the opportunity to showcase your vision, attract potential tenants or buyers, and generate interest and excitement for your project. However, you also need to overcome some obstacles, such as lack of physical evidence, uncertainty, and competition. In this article, we will share some tips on how to market a commercial property that is not yet built, using a combination of online and offline strategies.

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1 Create a compelling story

One of the most important aspects of marketing a commercial property that is not yet built is to create a compelling story that connects with your target audience. You need to communicate the value proposition, the benefits, and the features of your property, as well as the location, the amenities, and the design. You also need to convey your brand identity, your vision, and your credibility as a developer. A good story will help you differentiate your property from others, generate curiosity and trust, and inspire action.

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Roshaan P

Mortgage Broker | I provide mortgage education and solutions for home buyers and investors 🔑🏠 | Real Estate Investing in 🇨🇦
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1. Craft a narrative around the vision of the property, focusing on its future impact on the community or the innovative design. 2. Highlight potential by detailing how the space meets emerging trends or solves current market gaps. 3. Use vivid descriptions in your marketing materials to paint a picture of the finished property. 4. Combine storytelling with high-quality visualizations like renderings and virtual tours to bring the story to life. 5. Share testimonials or endorsements from stakeholders to add credibility. 6. Update the story as construction progresses, keeping the narrative fresh and engaging. A strong story turns a vision into reality for prospective buyers and tenants, stirring imagination and interest.

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2 Use digital tools and platforms

Another key element of marketing a commercial property that is not yet built is to use digital tools and platforms to showcase your property and reach your audience. You can use websites, social media, email marketing, video marketing, and virtual tours to create a rich and engaging online presence for your property. You can also use digital tools to collect data, track performance, and optimize your campaigns. Digital marketing can help you increase your visibility, generate leads, and build relationships with your prospects.

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3 Invest in quality visuals and materials

A third essential component of marketing a commercial property that is not yet built is to invest in quality visuals and materials that can bring your property to life and create a realistic impression. You can use professional photography, 3D renderings, floor plans, brochures, and signage to showcase your property and highlight its features and benefits. You can also use interactive and immersive technologies, such as augmented reality, virtual reality, and 360-degree videos, to create a more engaging and memorable experience for your audience.

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Roshaan P

Mortgage Broker | I provide mortgage education and solutions for home buyers and investors 🔑🏠 | Real Estate Investing in 🇨🇦
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Marketing an unbuilt commercial property effectively hinges on high-quality visuals and materials because: • They provide a tangible impression of the future project, sparking interest and excitement. • Detailed visuals help overcome the skepticism of investing in something not yet tangible. • They can showcase the potential and vision of the space, aiding clients in making informed decisions. • Quality materials reflect the standards and professionalism of your brand, building trust with potential investors or lessees. Investment in these assets pays off by enhancing the perceived value and marketability of the property.

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4 Leverage your network and partners

A fourth important factor of marketing a commercial property that is not yet built is to leverage your network and partners to spread the word and generate referrals. You can use your existing contacts, such as brokers, agents, consultants, contractors, and investors, to promote your property and introduce you to potential clients. You can also partner with local businesses, organizations, media outlets, and influencers to create buzz and awareness for your property and attract more attention.

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Davis Thurber
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It's essential to get the help of professionals from different fields to provide their perspective on the greatness of what this new place can. When you have a well rounded vision from people in different fields who are singing praises about the future space, that will help turn the belief into reality.

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5 Provide incentives and guarantees

A fifth crucial aspect of marketing a commercial property that is not yet built is to provide incentives and guarantees that can motivate your audience to take action and overcome their objections. You can offer discounts, freebies, bonuses, or flexible terms to entice your prospects to sign up or reserve your property. You can also provide guarantees, such as completion dates, quality standards, warranties, or refunds, to reassure your prospects and reduce their risk and uncertainty.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Roshaan P

Mortgage Broker | I provide mortgage education and solutions for home buyers and investors 🔑🏠 | Real Estate Investing in 🇨🇦
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TLDR To market an unbuilt commercial property: 1. Use artist renderings and 3D animations to showcase the future design. 2. Offer virtual reality tours to provide an immersive preview of the completed space. 3. Provide detailed project plans and timelines, emphasizing unique selling points. 4. Host virtual presentations and Q&A sessions for potential investors and tenants. 5. Keep interest alive with regular construction updates and milestone achievements. 6. Utilize targeted digital campaigns that highlight the vision and potential of the property. These strategies can help clients visualize the finished project and generate early interest and investment.

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How can you market a commercial property that is not yet built?

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3

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1 Create a compelling story

2 Use digital tools and platforms

3 Invest in quality visuals and materials

4 Leverage your network and partners

5 Provide incentives and guarantees

6 Here’s what else to consider

Commercial Real Estate

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How can you market a commercial property that is not yet built?

1

2

3

4

5

6

1 Create a compelling story

2 Use digital tools and platforms

3 Invest in quality visuals and materials

4 Leverage your network and partners

5 Provide incentives and guarantees

6 Here’s what else to consider

Commercial Real Estate

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