How can you measure the economic impact of a film exhibition on a community?

2 Choose your approach and model

There are different approaches and models that can be used to measure the economic impact of a film exhibition. One of the most common ones is the input-output analysis, which calculates the direct, indirect, and induced effects of the exhibition on the local economy. This involves estimating the amount of money spent by the organizers, participants, and visitors of the exhibition, and how this money circulates and multiplies in the local economy. Another approach is the cost-benefit analysis, which compares the costs and benefits of the exhibition for different groups of stakeholders. This involves assigning monetary values to the benefits, such as increased employment, tourism, or cultural awareness, and subtracting the costs, such as infrastructure, security, or environmental impacts.

3 Use existing tools and resources

You don't have to reinvent the wheel when it comes to measuring the economic impact of a film exhibition. There are existing tools and resources that can help you conduct your evaluation. For example, you can use online surveys, ticketing systems, or mobile apps to collect data from the organizers, participants, and visitors of the exhibition. You can also use online databases, reports, or studies to find relevant information and benchmarks for your industry and location. You can also use software, calculators, or templates to perform the calculations and analysis for your chosen approach and model.

4 Validate and verify your data and results

Once you have collected and analyzed your data, you need to validate and verify your results. This means checking the accuracy, reliability, and validity of your data sources, methods, and assumptions. You also need to verify your results with other sources of evidence, such as feedback, testimonials, or media coverage. You can also use peer review, expert opinion, or external evaluation to validate and verify your results.

5 Communicate and disseminate your findings

The final step in measuring the economic impact of a film exhibition is to communicate and disseminate your findings. This means presenting and reporting your results in a clear, concise, and compelling way. You also need to tailor your communication and dissemination to your target audience, such as funders, sponsors, partners, media, or public. You can use different formats and channels, such as reports, presentations, infographics, videos, or social media, to communicate and disseminate your findings.