How can you monitor media coverage and sentiment for your brand?

Let me take the example of MBA Chaiwala vs Chai Sutta Bar here. Two brands in similars niches, similar audiences, and similar products, who do you think is a better brand? - Most of you will say - CSB. How can you say that? - Well go and read the comments on post of Praful vs Abhinav Dubey. You will know :)

Why do Organizations fail despite having a Super Product/Solutions, Market and People ready to Pay? Why? They do not follow Values, which is set by them Core Values help Organizations to achieve Mission On the way when they face challenges, Core values protect them to achieve Mission, Goals etc Not get deviated from Mission and Goals In this era, Core Values, Mission, Goals is applicable to individuals also. Cheers

Branding é uma área que eu tenho paixão, mas que está em falta em muitas empresas. Já vi algumas empresas grandes começarem a estratégia de marca sem querer definir um público alvo, sempre dizendo algo na linha do “nosso produto atinge a todos”. Não existe nenhuma estratégia bem feita sem definir, primeiro, quem a sua marca quer atingir. As empresas tem medo de nichar o público alvo dos produtos e campanhas e acabam atingindo menos pessoas do que conseguiriam com uma estratégia bem desenvolvida para o target certo. É o famoso “se você tentar agradar todo mundo, não vai agradar ninguém”.

In Nepalese market monitoring media coverage & Sentiment is a continuous effort. For traditional marketing like: print advertisement there is no such monitoring tools except the circulation & readership of it. But through Digital Marketing we can monitor sentiments using different tools provided by Meta, Google Analytics etc. through engagement, reach and impression. We can conduct direct surveys with our customers and gather feedback for the products and brand to gather sentiments. Interact and Engage with influencers, through comments and engagement on their post can gain sentiments for brand. Keep an eye on your competitors which can provide insights of overall industry and help you to gather your sentiments against your competitors.

Se você não sabe pra onde quer ir, qualquer lugar serve. Isso também vale pra sua marca. Tenha um claro diagnóstico do momento que sua marca está hoje (aqui vale medir tudo: market share, CAC, ROI) e defina onde essas métricas precisam estar no próximo balanço, de acordo com o seu TAM e os movimentos da concorrência. Quebre esse objetivo em trimestres e crie um plano tático para alcançar esses números. Agora você já sabe pra onde quer ir e como chegar lá.

It's important to note that availability & suitability of these methods vary based on your industry and target audience. other than google alerts and the tools mentioned try using these as well: 1. News aggregator websites, visit popular news aggregator sites like Google News, Flipboard, or Feedly to keep an eye on news articles related to your brand. 2. Monitor forums like Reddit, Quora, or industry-specific communities to see discussions about your brand. 3. track competitors: Use SEO tools like SEMrush, Ahrefs, or SimilarWeb to track media coverage 4. Online reputation management tools like ReviewTracker, Reputology, or Brand24 to monitor online reviews, ratings, and sentiment 5. Subscribe to industry-specific publications and blogs.

There are so many tools to choose from, and all of them have their place. I’m going to focus on feedback surveys. Why? Because they’re free, you’ll receive honest feedback and it’s an opportunity to do better for customers that have legitimate unsatisfactory experiences with your brand. Surveys also offer you the opportunity to ask for testimonials to build brand advocacy, and you can tailor your surveys to include content that you can build into a case study or white paper to promote your business or organisation.

Media monitoring plays a pivotal role in refining your Communication Strategy. I recommend prioritising quality over quantity, particularly when gauging impressions from the correct demographic aligned with the business. To monitor impressions and analyse sentiments, I favour employing tools like Meltwater and Agility. On a quarterly basis, I conduct comparative analysis reports to assess the effectiveness of various content types. An essential aspect is evaluating the caliber of publications that pick up our news, with a particular focus on tracking traction on Tier 1 Publications to gauge newsworthiness. For staying well-informed about mentions and competitor analysis to fine-tune our strategy, I find Google Alerts to be valuable.

Setting up Google Alerts is one of the most effective ways to monitor keywords related to your brand, name, products, services, etc. Also, supplemental search on social media platforms on a regular basis can be helpful.

Select media outlets, social platforms, and monitoring tools relevant to your industry. Leverage advanced analytics tools to track sentiment trends, competitor mentions, and emerging topics. Invest wisely in platforms that align with your goals.

I'm a firm believer that strategic thinking, and acting proactively is one the ways to shape the future. The future of businesses in today's world is one that should be of prominent importance to her founders and major players. A certain way to safeguard this future, is the practice of cutting through the relatively large amount of data, leads and customer feedback can provide, and focus on specifics. What a whole lot of numbers and projections won't tell you, a set standard and measurement towards the metrics such businesses have yet prior would. This would ultimately aid the positioning and decisions of such ventures, in line with the future they perceive for themselves, and their set goals.

Craft precise search queries to capture relevant brand mentions. Utilize filters to sift through noise and focus on meaningful data. Regularly refine your queries to adapt to evolving trends and ensure accurate sentiment analysis.

It's about refining your approach for more precise and actionable insights. → Consider seasonal keywords for time-specific trends. → Utilize sentiment filters to gauge public perception more accurately. → Integrate industry-specific jargon for more comprehensive coverage. → Apply source-type filters to distinguish between media channels.

A análise de sentimento é outra técnica vital, usando inteligência artificial para avaliar o tom das menções à marca - seja positivo, negativo, ou neutro. Essa avaliação ajuda a entender a percepção pública e a eficácia das campanhas de comunicação. Além disso, permite identificar defensores da marca e gerenciar crises de imagem rapidamente.

Create specific queries and filters to gather relevant data. For example, if your brand name is "ABC Corporation," set up queries that include variations of your brand name, product names, and relevant keywords. Refine your queries to exclude irrelevant noise or false positives. Additionally, use filters to focus on specific regions, languages, or types of media.

This all assume one have a clear vision of one’s brand. Is that vision shared with employees and customers? Measuring should be about identifying gaps and correcting them. But what if the vision and the reality are too far apart? Sometimes advertising brand values and living them are just reconcilable. A brand of cleaners in Canada decided to go green, a few years ago. New logo, new shop design and some product changes. It’s not greenwashing but the brand lack depth and true vision as none of the necessary changes are lived through by the team. They are perceived as merely elements of language.

Go beyond surface-level metrics. Dive deep into sentiment nuances, identifying patterns and outliers. Understand the context behind mentions to differentiate between genuine brand sentiment and external factors. Uncover actionable insights for strategic decision-making.

To keep tabs on how people view your brand, stay connected using tools like Google Alerts and social media trackers. Check in on sentiment analysis to sense the overall vibes around your brand. Keep an eye on metrics like social media engagement and website traffic, it's like eavesdropping on your brand's social life. This way, you get a personalized peek into what's working and what needs a little love, shaping a more tuned-in approach to your brand's journey.

I realized data isn't just numbers; it's a story waiting to be told. → Identify Trends: Look for patterns in media mentions over time. Are they increasing or decreasing? This can signal brand momentum. → Benchmark: Compare your brand's media coverage and sentiment against competitors. This tells you where you stand in the market. → Correlate with Goals: Align media sentiment and coverage with your specific objectives. High coverage but low sentiment might mean a strategy pivot is needed. → Thematic Analysis: Pinpoint recurring themes or issues in the coverage. This uncovers hidden strengths or weaknesses in your brand perception. Don't just collect data; use it. Find ways to boost positive coverage or address negative sentiments.

Hoy en día existen diferentes herramientas de análisis de datos, tenemos powerBI, Google Looker Studio, Auditorías con profesionales, Chatbots, etc. Lo importante es capacitarse para entender lo que significa y que puedas tomar decisiones en base a datos de la manera más imparcial y objetiva posible.

Monitor audience engagement metrics alongside media coverage to understand how your brand's online presence translates into meaningful interactions.

Respond promptly to emerging trends or crises. Capitalize on positive sentiment by amplifying it through your channels. Address negative sentiment proactively, turning challenges into opportunities for improvement. Continuously refine your strategy based on real-time insights.

Por fim, a criação de relatórios detalhados sobre a cobertura da mídia e o sentimento do público é crucial para informar estratégias futuras. Esses relatórios devem ser usados para ajustar táticas de RP e marketing, garantindo que as ações da marca estejam alinhadas com as expectativas e percepções do público. Em resumo, a integração eficaz de ações de RP e o monitoramento de mídia são fundamentais para a gestão da reputação de uma marca. Adotando uma abordagem proativa e utilizando as ferramentas certas, as empresas podem não apenas medir, mas também influenciar positivamente a percepção pública.

Address issues promptly, engage with the audience, amplify positive content, and refine communication strategies. Continuously monitor and adjust based on real-time insights to maintain a positive brand image.

Pour capitaliser sur vos recherches, ajustez vos nouveaux objectifs "post-mesure" et déterminez les actions à mettre en place : 👉 Clarifiez vos nouveaux objectifs de communication. 🔎 👉 Utilisez les informations récoltées pour renforcer les aspects positifs de votre marque, en intensifiant votre présence là où les retours sont favorables. 👉 Adressez-vous aux préoccupations soulevées en ajustant votre communication et en répondant activement aux commentaires. 💬

Sometimes we need to really listen to understand! Podcasts are increasingly popular, and analyzing their transcripts can uncover valuable mentions and sentiments related to your brand. This effective approach can reveal nuanced discussions and opinions that might not be captured by traditional media monitoring.

Incorporate AI and advanced analytics to elevate media monitoring for your brand. Employ AI-powered tools to analyze media coverage and sentiment in real-time, providing deeper insights into trends, patterns, and influencers impacting your brand's perception. Utilize predictive analytics to forecast potential PR crises or opportunities, allowing proactive brand management. Integrate these tools with your existing CRM system for a holistic view of customer interactions and sentiment. This approach not only streamlines media monitoring but also leverages technology to anticipate and strategically respond to brand reputation challenges and opportunities.

Zuhören, nachfragen, überdenken. Die Sichtweise des Gegenübers einnehmen und trotzdem bei sich bleiben. Die hohe Kunst eines guten Brandings

Initiate the conversation about your brand. Talk about your brand at places with eyeballs and ears in a way that adds value to the conversation. It is much more practical to control the conversation you've started compared to trying to manage external conversations....

Explore influencer partnerships to boost positive coverage. Foster genuine engagement with your audience through interactive campaigns. Keep an eye on emerging platforms and adapt your monitoring strategy accordingly. Stay agile, and always be ready to pivot based on evolving media landscapes.