How can you structure your pitch for easy recall?

Because folks consume Tik Toc, Instagram, Facebook and others in snippets, it's important to communicate attributes in bullets followed by hard hitting, easy to understand benefits that are believable... Would the attribute and benefit prompt you to take action...? If so, include it...if not toss it!

Everything in the prompt makes sense. However, your product having functionality beyond your competitor is only truly memorable if it addresses a customer's pain points. This is especially true when your F&Bs are adjectives like "more" and "longer." Eliminating pain points is memorable and sometimes creates an evangelist for your product.

Essa é uma apresentação rapida do seu negócio que deve levar em média 3 minutos e ter algumas informações claras como: - O problema que você resolve - Os dados da sua empresa, como faturamento, precificação etc - Tamanho do mercado - Previsão da sua escala

Of course it is a great way of doing it under the condition that it is possible. At the same time I see many challenges when the product is complex. In these cases I see many sales people fail because they are so much focused on simplicity that they lose the advantage. The phenomenon of TikTok-ization and fitting everything in 30 seconds harms the ability to understand and deliver more complex topics.

Start with a Strong Hook. Begin with an interesting fact, a question, or a compelling story. Clearly define the problem you're addressing. Introduce your solution to the problem. Explain how it works and why it's effective. Highlight the benefits of the solution. Focus on how it adds value or addresses user needs. Provide evidence that support your statement

Think of a good movie. If your keynote or pitch feels completely different, you still have some work to do. Who is the hero of your story? What does the hero want? What is the problem preventing the hero from achieving this? If your grandmom or a 10-year-old can't understand something, you should use more simple words.

A strong story narrative in your pitch deck not only captures the attention of your audience, it also makes it easier for them to understand and remember. Ensure that you are illustrating the problem you are addressing, the solution and how your product fits into the larger market context if this.

I once had to pitch my startup at TechCrunch Disrupt. This was going to be the first time I would pitch on a global stage. My practiced pitch from Lagos Nigeria was not going to be appropriate on that global stage. Point 1. The audience context is important. You must find a reference point that your audience will easily understand. As a startup providing verification services for academic records, I started my pitch by saying: Do you know that in many parts of the world you can order a diploma for 10 bucks? Easy to understand, cannot be misunderstood. Then I launched into why credential fraud exists. Point 2. Simple language, devoid of technical terms. Showcase problem and how your solution solves same.

A venda deve ser através da EMOÇÃO, dessa forma você consegue se conectar e mostrar esse real problema em forma de história. Seu pitch deve ter um ponto em comum, algo novo e acima de tudo EMOÇÃO!

Maya Angelou reminded us that people won't remember what you say or do as much how you make them feel. I'm a story teller by nature. If all I'm doing is spouting off data points to a client or prospect, I'm bringing little more to the conversation than they could garner from a sell sheet, but if I can tell a story about how a product or service will improve their life or the life of someone they care about, by speaking in relatable terms and sharing the positive experiences of others, if I can make them feel something, they'll remember what I say and they might even decide to give my product or service a try.

The old adage goes: Tell them what you are going to tell them, tell them, tell them what you told them. This is a simple tactic and it is very beneficial to those that may be learning new information.

Todos nós aprendemos através da repetição e reforço, para quem você está fazendo o seu pitch não será diferente. Introduza de 2 a 3 vezes no seu pitch a solução que você está trazendo, mas não de forma repetitiva, deixando claro o seu diferencial.

Sometimes less is more. Concentrating your pitch in a few ideas, with smart repetition and reinforcement of them can be a great lever!

Em mundo de distrações, a repetição é fundamental. Lutando contra falta de atenção, com a compulsão por checagem de telas simultâneas e ansiedade pandêmica, repetir mensagens é muito importante. Compartilhar a informação com destaque, repetí-la logo mais, voltar a compartilhar a mesma ideia com outra roupagem/frase/abordagem, e no final, destacá-la numa síntese para ver se “todos” registraram o que foi dito acaba sendo ótima prática. Reforços são pertinentes por constituírem peças que embasam a mensagem, oferecendo mais razões para que as pessoas acreditem naquela mensagem como uma estatística, um depoimento de autoridade no tema, uma citação em fontes de boa reputação, uma pesquisa… com efeito positivo na assimilação da mensagem.

Just as a catchy tune lingers in your mind, repeating key points solidifies your message. Emphasize your strengths, achievements, and unique value with gentle repetition, ensuring your audience not only hears but truly absorbs your narrative. Think of it as a friendly refrain that leaves a lasting impression. By weaving repetition seamlessly into your pitch, you transform information into a memorable symphony, making your story harmonious and easily recalled by all.

Especially in the corporate world, it's easy to minimize the impact of a message by hiding it behind jargon. Consumers don't speak in the same way organizations speak - so check yourself to make sure you sound like a real human.

In my experience, successful pitches are the most clear and simple explanation of what the idea your pitching is. If someone doesn’t understand it, you need to re-think the amount of information or how technical it can be depending on your audience. Keep it simple and keep it clear!

Algumas perguntas que você não pode deixar de responder no seu pitch: - Qual tamanho do seu mercado? - Qual dor o seu negócio vai resolver? - Qual seu diferencial competitivo? - Qual a barreira de entrada? - Qual produto você mais vende? - Qual o plano de negócio para os proximos 12 meses?

Internal or external audiences don't want to read all your slides, use clear bullet points, data, images and or graphs as prompts for you to talk into and about, it is more engaging than just reading out from a slide, show the participants you know your stuff!

Lead with your key premise, share the demand insight that supports this. Explain clearly: what problem are you solving, for whom, how, and what that’s worth to them. If you are unable to answer this, you do not (yet) have a value proposition.

Você sabe qual o momento correto para procurar um investidor? ☑️ Quando você precisa de apoio estratégico; ☑️ Quando você precisa de capital de giro e investimento em capex; ☑️ Ou para escalar sua distribuição. No final apresente sua proposta com chamada para o investidor entrar no negócio com você!

Call to action is probably the best any organisation can do. It makes customer think you as sincere and no nonsense service provider.

Para comunicação efetiva, é importante incorporar chamadas para ação. Se anunciamos um produto, queremos vendê-lo; se compartilhamos ideia, queremos que as pessoas se aprofundem; se falamos de algum problema ambiental, queremos unir esforços para resolvê-lo. No entanto, muitas vezes observamos mensagens que não propõe esse passo final de Call to Action. Quando fazemos nosso pitch, é muito importante levar o público a alguma ação como um “para saber mais”, “me peça uma proposta”, “me contacte para um café”, “entre no meu canal”, “agende uma demo”, “me siga”, “veja o relatório no QR code” e assim vai. Essa decisão de incluir um “CTA” contribui para adicionar próximos capítulos à conversa e facilita a mensuração do retorno da ação/esforço.

Por mais óbvio que pareça sempre finalize com um CTA claro. Você precisa dizer qual é a ação a ser tomada. Ex.: - teste aqui - fale agora com um especialista - ligue agora e ganhe 30 dias grátis Nunca comunique algo achando que o lead vai entender 100%. Teste a comunicação com quem não entende nada do assunto. Ajuste as informações até ter certeza que seu CTA esteja claro.

Es importante ante cualquier discurso, teminar de enganchar a la audiencia con la llamada a la accion, para buscar el conseguir apoyo estrategico y de negocio, que sepan cuales son las prioridades que se deben de tener, cual es el rol principal como actores y no como espectadores.

Ensure that your sales and marketing teams do not deviate from the script. The messaging should be consistent each time a pitch is made. Whether it’s an account manager pitching in NY or Chicago or any other country the product will be sold in. Consistency is crucial to ensure messaging can be easily recalled and that there is no confusion. When creating the messaging use a statement that will not lose its meaning or intent when translated into other languages, if selling OUS.

Pitching is entirely in your control, but recalling depends on the person you are pitching to. Always remind that you are pitching to someone who will interpret that pitch through personal lenses, needs and experiences. Put yourself on the other person's shoes and think about what would trigger recall and what could be perceived as valuable in your pitch. In the end a pitch shall evolve into a relationship: either a conversation, a collaboration or a deal, so it's never only about yourself. Game out different interactions, questions, objections, perspectives and insert them into your pitch in a way that you will always give something back that will itch in the mind of the person you are pitching your idea to.

If we are talking about a pitch, we are talking about sales. It may be an idea, IP, a product or service. From personal experience don't sweat it! You will be giving this pitch soooooo many times that after each one, tweak it, what works and what doesn't. Don't get lost in the weeds. Know what your audience is interested in!

A shared memory establishes a lasting memory for a recall which creates a bondage between the Pitcher and the Catcher. Also, focus on not just what to sell or how to sell , rather exploring the needs of the Catcher first to know how the he or she wants to buy, it is rather other way round.

In my experience, pitching to the right person is way more important than we realise, if you land in front of the right person and can hit the chord to their music with a good story, you will not have to chase.