How can you use displays to promote the circular economy?

1 Choose sustainable materials

One of the first steps to create displays that support the circular economy is to choose sustainable materials for your fixtures, props, and signage. This means avoiding single-use plastics, toxic chemicals, and non-recyclable materials. Instead, opt for materials that are durable, reusable, recyclable, or biodegradable. For example, you can use wood, metal, cardboard, paper, or fabric that are sourced from responsible suppliers or recycled from previous displays.

2 Showcase circular products

Another way to use displays to promote the circular economy is to showcase products that are designed with circularity in mind. These are products that are made from recycled or renewable materials, have a long lifespan, can be repaired or refurbished, or can be returned or recycled at the end of their use. For example, you can display clothing that is made from organic cotton or recycled polyester, furniture that is modular or repairable, or electronics that are upgradable or recyclable. You can also highlight the features and benefits of these products with clear and informative signage.

3 Encourage customer participation

A third tip to use displays to promote the circular economy is to encourage customer participation and feedback. This means inviting your customers to join the circular movement by offering them incentives, services, or information that can help them reduce their environmental impact. For example, you can offer discounts or rewards for customers who bring their own bags, containers, or bottles, or who return their old products for recycling or donation. You can also provide services such as repair, rental, or subscription that can extend the life of your products. You can also educate your customers about the circular economy and its benefits with interactive displays, quizzes, or stories.

4 Partner with local initiatives

A fourth tip to use displays to promote the circular economy is to partner with local initiatives that are aligned with your values and goals. This means collaborating with organizations, businesses, or communities that are working to create a more sustainable and circular society. For example, you can partner with a local charity, NGO, or social enterprise that collects, recycles, or upcycles unwanted products or materials. You can also partner with a local school, university, or research center that develops innovative solutions or educates people about the circular economy. You can also partner with a local media, influencer, or event that spreads awareness and inspires action.

5 Measure and communicate your impact

A fifth tip to use displays to promote the circular economy is to measure and communicate your impact. This means tracking and reporting the results and benefits of your circular displays and initiatives. For example, you can measure how much waste, energy, or emissions you have saved or reduced by using sustainable materials, showcasing circular products, encouraging customer participation, or partnering with local initiatives. You can also communicate your impact to your customers, staff, and stakeholders with transparent and engaging displays, stories, or reports.

6 Keep improving and innovating

A sixth and final tip to use displays to promote the circular economy is to keep improving and innovating. This means constantly learning, experimenting, and adapting to the changing needs and expectations of your customers, market, and environment. For example, you can seek feedback from your customers, staff, and partners on how to improve your circular displays and initiatives. You can also research and adopt best practices, trends, and technologies that can enhance your circular performance and potential. You can also challenge and inspire yourself and others to create more value and impact with less waste and pollution.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?