How can you use social media graphics to effectively promote your personal brand during a crisis?

Without purpose, it’s pointless. Everything you do - every creative decision you make - should all lead back to a purposeful reason/strategy. It will help you craft content that is brand-perfect, as much as it will help you steer away from anything off brand! With everything you create, ask yourself: - Does it relate to/amplify my values? - If my name was covered, would it be recognisable to my brand? - Is it triggering the right emotions? - Does it speak to my audience? Your graphics, tone, style etc will inform all of these answers. So make sure the answer is “yes”. Graphics are a great way to make your personal brand stand out! Because not everyone bothers to create them. But if you’re going to do it, NEVER compromise on quality!

When choosing graphics, pay attention to the style of them too. Because that needs to remain consistent. For example, if you choose to use illustrations, you need to refine it further. - Do they look hand drawn and sketchy? Or are they smooth and clean? - Do they have a 3D effect? Or are they 2D? - Is there a lot of detail/shading? Or are they simple block colour? Once you’ve niched the style - stick with it! Simply choosing illustrations isn’t enough. You need to narrow it down to a very specific style to make sure you can maintain a consistent and recognisable brand.

Your voice needs to be as recognisable as your visuals. If you sound like everyone else, you’ll get lost in the sea of samey voices. So the most important thing is to be authentic. Because if you’re faking a tone or opinion, people will see right through it and it’ll be difficult to maintain. You may think that adding your full personality into your authentic voice will affect signing clients, then they’re not the type of clients you wanna sign! Be yourself and you’ll attract others like you and repel the people you wouldn’t enjoy working with.

If you’re not giving value, your personal brand will flop. And in a crisis? Well get your shovel because you’ll be burying it! Regardless of graphics, you need to be sharing those testimonials, case studies, examples of knowledge and experience otherwise no one will trust you. Now when you add graphics, you level it up… because you’re raising awareness and visibility of your brand. Text posts have to be consciously read to be understood whereas graphics are processed MUCH faster and give you a high chance of stopping the scroll! So embellish your value with your visual identity through graphics. But make sure you’re bringing the value regardless.

The best thing to do is Use your branding colors Customize illustrations and elements with your branding colors Use memes quotes and GIFs to drive engagement

Create graphics that reflect authenticity and empathy. Use visuals and text that convey understanding, support, and positivity during the crisis without exploiting it for personal gain. Maintain consistency in your brand elements, such as colors, fonts, and imagery, even when addressing the crisis. This consistency reinforces brand recognition and stability amidst uncertainty.