How can you use technology to engage first-time buyers?

1 Use video calls and tours

Video calls and tours are a great way to connect with first-time buyers, especially during the pandemic. You can use video calls to introduce yourself, explain the process, answer questions, and build rapport. You can also use video tours to show them properties, highlight features, and give them a sense of the space and neighborhood. Video calls and tours can save you and your clients time and travel costs, while still providing a high-quality service.

2 Use social media and email marketing

Social media and email marketing are powerful tools to engage first-time buyers and generate leads. You can use social media platforms like Facebook, Instagram, and YouTube to showcase your listings, share testimonials, post tips and advice, and interact with your audience. You can also use email marketing to send newsletters, updates, offers, and reminders to your prospects and clients. Social media and email marketing can help you establish your brand, build trust, and stay in touch with first-time buyers.

4 Use CRM and automation software

CRM and automation software can help you manage and optimize your workflow and communication with first-time buyers. You can use CRM software to store and organize your contacts, leads, and clients, and track their preferences, activities, and interactions. You can also use automation software to schedule appointments, send follow-ups, create reports, and automate tasks. CRM and automation software can help you save time, increase efficiency, and improve customer satisfaction.

5 Use feedback and reviews

Feedback and reviews are essential to engage first-time buyers and improve your service. You can use feedback tools like surveys, polls, and quizzes to collect and analyze data from your clients, and use it to enhance your performance, address issues, and tailor your service. You can also use reviews platforms like Google, Yelp, and Zillow to showcase your ratings, testimonials, and referrals, and use them to attract more leads, boost your reputation, and grow your business.

6 Use virtual reality and augmented reality

Virtual reality and augmented reality are emerging technologies that can offer a unique and immersive experience to first-time buyers. You can use virtual reality to create 3D models and simulations of properties, and allow your clients to explore them with VR headsets or devices. You can also use augmented reality to overlay digital information and images on real-world scenes, and enable your clients to visualize changes and enhancements to properties. Virtual reality and augmented reality can help you differentiate yourself, impress your clients, and increase conversions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?