How can you write copy that motivates readers to take action for a fitness brand?

Hire a professional human copywriter. Don't cheap out by using AI. Same goes for translation. Hire a professional translator specialising in fitness marketing.

The first thing you do is not feeding the AI. Especially not with a Microsoft owned entity that is in bed with OpenAI. These answers are what people pay you for. Don't give them away for free.

I've been writing for iconic London gym chain Gymbox for the last five years, and no matter what new fad is coming through, the answer is always the same. You need to build a sense of the feeling beyond the workout. Sure, capturing hard graft and that sweaty endorphin high are valid routes in. But fitness is also a tool for empowerment, betterment, wellness, community, growth, joy... take your pick. By communicating your offering in ways that connect with EVERY body in the context of lived human experience, you can inspire people to value fitness. Not as a thing on the to-do list, but a welcome cornerstone of daily life.

What you want to do is gain a deep understanding of your audience. Start by separating them based on demographics and behavioral factors. Information that can help could be age, gender, fitness level, goals, interests, lifestyle, pain points, etc. Once you've done that, conduct thorough research to understand their motivations, aspirations, and fitness challenges. Also try to understand their obstacles. What is preventing them from reaching their fitness goals? Do they want to lose weight? Build muscles? Or just become healthier? Once you have the answers to these questions, your copy will touch your audience on a much deeper level.

When it comes to fitness, there are 3 types of people. 1. Endorphins junkies looking for the maximum amount of physical pain you can throw at them in any given hour. 2. Couch potatoes looking for the minimal amount of effort to pull off that bathing suit at the beach in 3 months. 3. People who treat themselves to a Latte in the weekend because their calorie counter on their Apple watch has told them they can. Do just enough research to know which one of these three you are talking to and you'll do just fine.

Be real. Be you. Authenticity works best on linkedin. People don't want you to preach. Don't always talk about your brand, instead talk about things associated with the fitness industry. If you're resharing content, always add your point of view.

Try to focus on the benefits rather than listing features. Instead of stating the product's specs, highlight its impact on the reader's life. For example, don't write "our protein powder contains 25 grams of protein per serving". Instead, say "fuel your muscles and support your recovery with our protein powder, packed with 25 grams of muscle building protein per serving." I know this can seem extra, but you're trying to make your brand pop out, and this will do the job. If you focus on benefits instead of features, you're addressing the reader's needs on a more personal level, since you're telling them how YOUR product can solve THEIR problems.

Go in talking about the benefits- 1. Quantitative: Highlighting your services' features. 2. Qualitative: Delivering a narrative of what the consumer will achieve along the way. For example, many gym-joiners will appreciate good equipment. But what will make them reach that stage? Build upon the emotional connection and value that gym can provide: i.e. helping them feel good about themselves, be physically fit and healthy so they can better serve their family, and to connect with others in the community. Your service will benefit them by assisting them in getting from where they are to where they want to go. And that's the main benefit when creating copy - it converts!

By focusing on the emotional and practical benefits of the product, rather than using aggressive sales tactics, you can inspire readers to take action and invest in their health and wellness with your fitness brand.

Share success stories that emphasize the emotional transformations achieved through your fitness offerings. Narratives create relatable and aspirational content, stirring emotions and driving action.

Start by highlighting the immediate benefits and results they can achieve by engaging with your brand. Use powerful and action-oriented language to inspire them to take the first step. Emphasize limited-time offers, exclusive promotions, or special discounts to create a sense of urgency and scarcity. Highlight the potential missed opportunities or the consequences of delaying action. Incorporate compelling testimonials or success stories to build credibility and showcase real-life results. Encourage readers to envision the positive impact on their health, fitness, and overall well-being. Through this process you can motivate readers to take action and seize the opportunity to transform their lives with your fitness brand.

Your call to action needs to be effective. You can start by examining the strategies of other successful fitness brands. They've invested millions of dollars in trial and error, and you can gain valuable information from their experiences. But keep in mind that it's crucial not to create "fake scarcity", as this can backfire and damage your brand's reputation. Instead, you can instill urgency by incorporating psychologically impactful words into your call to action, such as "Now," "Today," "Limited," "Only," etc. Just make sure that your call to action remains authentic to your message and aligns with your campaign.

Once you can reduce the urge to procrastinate, you are halfway into driving your readers to take action. There are limitations to the use of urgency and scarcity to reduce procrastination in a Sales Copy. 1. Overuse: Overusing urgency and scarcity tactics in a sales copy can lead to consumer desensitisation. Overuse of these strategies may thus reduce their effectiveness over time. 2. Credibility Concerns: If urgency and scarcity are not authentic, it can harm trust between brand and consumer and impact long-term relationships. 3. Short-Term Focus: Urgency and scarcity can drive immediate action, but it may not necessarily foster lasting customer loyalty or engagement if used as the primary motivator in sales copy.

People want to be healthy, and every day they're being unhealthy, they're losing out on something. Point that out, show them how one day of not focussing on their fitness can harm them. To induce this in the copy, you can use words like 'Now', 'Today'. If you have limited time offer, focus on that. Send emails or post when spots are filling, so people see the urgency and scarcity part and take action immediately.

People tend to act when they perceive scarcity, it is called "the fear of the unknown" A good copywriter leverages on this to make a quick sale. For instance: this product goes for $15, but the goodnews is, you can get it at a discounted amount of $8 just for today, after today the price goes up. Act now!!!

Social proof is the secret weapon in your fitness blog's arsenal. Showcase real transformations with "before and after" stories. Let user-generated content and influencer endorsements do the heavy lifting. Share awards and data as social proof trophies. Motivate readers by showing them they're joining a community of success, not just buying a product. Remember, authenticity and audience relevance are key. Weave social proof seamlessly into your narrative, and don't forget a clear call to action. Now go win hearts and conversions!

Always speak from personal experience and be authentic. By sharing authentically readers will feel a sense of connectivity, and thus it will elicit a positive response from them. Transformation stories are always the most beneficial, because people can connect to an inner sense of aspiration in them. Most people aren’t willing to make changes in their habits as it relates to their health and fitness until they feel they’re in jeopardy. People don’t contemplate the concept of them being in jeopardy until they either read a testimonial or hear a story from someone that they trust and then wonder what if that was me. Usually that is what will spark a sense of action.

This is an effective strategy. When you use social proof, you're providing reassurance and validation to potential customers, letting them know that others have benefited from your brand and that they can trust your claims, since others can confirm their validity. When people see that others like them have achieved satisfaction with your products, they're more likely to believe in the effectiveness and reliability of your brand.

New data shows that 95% of customers read online reviews before buying a product. This data can be applied to service-based companies like fitness studios as well. Written reviews, testimonials, ratings, etc. are most common, but video is even better. Why? To see and hear a happy customer's emotions when they speak about the benefit of your fitness program is more compelling than seeing it in writing. Bring a camera with you to the studio and ask customers if they'd be willing to say a few words about their experience on camera. It will make all the difference!

Fitness is a tough journey that looks different for everyone. Seeing someone who likes yourself, praise your fitness brand is gold dust. Here's what you should consider: 1. Be authentic and transparent: Don't fabricate or exaggerate results. Authenticity resonates more deeply with readers. 2. Tailor your social proof to specific goals: Showcase different transformations or testimonials relevant to individual reader aspirations. 3. Run case studies: Go in-depth with a few transformative journeys, showcasing the challenges overcome and the impact of your brand.

Including a strong CTA is critical when trying to convey a sense of urgency. A simple trick that I like to use is the inclusion of the phrase "or else." "Click here to get started. Or else." "Book today. Or else." "Subscribe to our newsletter. Or else." Implying that something might happen to the consumer if they *don't* take any action can be highly motivating, especially when they know that many advertisers have enough data to determine where they live.

Ensure your call to action (CTA) is clear, concise, with a sense of urgency and asks the reader to do only one thing. Don't cause confusion by saying call us and check out our website.

When adding your clear CTA, try to emphasize the sense of urgency. Remember that you're trying to encourage readers to act quickly, increasing the chances of conversion. You can do this by using language like "limited-time offer" or "don't miss out on our exclusive offer". If you don't want to be this provocative, then consider instilling some excitement in your CTA, something like "transform your life today!" or "Take the first step towards a healthier you!" This can really motivate your readers to take immediate action.

A great CTA will always have: 1. Clarity: Highlights the benefits without being too vague. "Get Stronger" or "Reach Your Fitness Goals sounds much better than "Get Started" or "Join Now" 2. Urgency: Highlight deadlines to create sense of scarcity. "Limited Time Offer" or "Only X Spots Left" 3. Value: Focus on the USP and then quantify what it means. "Get a Personalized Coach Included." "Lose 5 Pounds in 4 Weeks"

It depends on what the goals of the product/service are, but also: For women, the goal is usually weight loss & aesthetics, which plays into confidence and self esteem. Women tend to be highly motivated by before & after testimonials. For men, it’s usually more about building muscle strength or athleticism, but aesthetics also plays a part to some degree. You have to find your audience’s pain points and motivation for wanting to get into fitness in the first place. Direct response copywriting plays into that unique mechanism, creating an emotional response that influences someone to take action. Find out their motivation(s) and end goal(s) and build out your copy from there.

I mean this is so easy. All you need to do is the following: 0. Forget about the copy. 1. Find a beautiful person. 2. Take 📸 of em working out n stuff. 3. Use ChatGPT for the words that no one will read cz u know... What's the lesson? You can't fight human nature but you can use it. Also too much pizza is bad for u.

As a health and fitness professional I believe it’s imperative to be authentic and highlight client struggles that turn into valuable lifestyle wins. Education is a must, but more important experience. Talk about how to navigate health and wellness with stories about failed forward moments that are the catalyst to change. Hold space for your audience, listen, and be empathetic. Health and fitness isn’t complicated, it just needs to be a priority. Make sure your copy hits your audience with the right language. Talk to your audience, instead of at your audience.

The beauty of a real person is priceless. Write priceless copy. Be real. Be beautiful. Start today. Go for it. C'mon.

Keep it short and simple: bombarding your audience with multiple messages and/or too much detail in the same place is a real turn-off. Say one thing and say it well. Or, if you have to say more than one thing, make sure all the things you do say support/talk to one overarching, key message.

Get your copy mojo from sports movies. What packs an emotional punch? Channel intense moments of internal focus, a rallying locker room speech, the wall of noise when a crowd rises to its feet. Speak to underdogs steering their Chariots of Fire, Eddie the Eagle jumping for joy, Field of Dreams nostalgia, conjure the steamy winter breath of a classic Rocky training montage, bullied teen Daniel Larusso's epic crane kick in The Karate Kid. Study Al Pacino's rallying call in Any Given Sunday and real life Michael Sheen’s battle cry for Wales. Family, struggle, resilience, triumph. What lights a fire under the team, brings you to tears, gets you pumped? Figure it out. Now, what are you gonna do?