How do consumers decide which products to buy online?

Now a day's online purchases are not the only solution to the problems. They are the cheapest way to procure any material without any efforts. This is mostly used by working professionals due to lack of time to go to market and purchase. The attractive schemes and offers are the reason where new customers visit and get converted.

The Online Decision Making Process: Identifying The Need Information Search Evaluation Stage Purchase Decision Purchase Evaluation

En Ecuador las compras en línea son un "tabú" a pesar que la penetración del internet a crecido hasta llegar a una tasa de adopción del 82%, comprar en línea sigue siendo un tema que no muchos los quieren abordar por varias barreras: desconfianza del proveedor y del sistema de pagos, informalidad en las ventas lo que provoca una mala experiencia y principalmente actores importantes como en otros países que contribuyan al crecimiento de este canal. Personalmente soy un gran usuario de varias plataformas nacionales e internacionales para comprar desde cepillos de dientes hasta repuestos de vehículos y doy fé que hay un gran ahorro por las condiciones tributarias del país y la calidad de los productos es insuperable

Consumers decide which products to buy online based on various factors such as price, product reviews, brand reputation, and convenience of purchase. They may also consider factors like shipping options, return policies, and product descriptions. Social proof, in the form of ratings and testimonials, often influences purchasing decisions. Additionally, factors like website usability, security, and trustworthiness play a significant role in shaping consumer preferences and online purchasing behavior.

Cuidado, el clásico proceso de decisión de compra funcionó durante décadas, pero hoy ya no. Muchas personas hoy compran antes de conocer a la marca. El mundo ha cambiado mucho sus hábitos de consumo con las redes sociales.

The online shopping experience is shaped by a variety of factors that influence how consumers make decisions. From personal preferences and emotions to social influences and situational factors, each aspect plays a role in guiding people's choices. Whether it's a recommendation from a friend, cultural norms, or budget constraints, these elements all come into play shaping what ends up in the virtual shopping cart.

É importante reconhecer o papel crescente da personalização e da experiência do cliente no processo de decisão do consumidor. Os consumidores esperam experiências de compra personalizadas, com recomendações de produtos relevantes, avaliações sociais e opções de pagamento flexíveis. Portanto, além de considerar fatores como preço e qualidade, os consumidores também estão atentos à facilidade de navegação do site, políticas de devolução e suporte ao cliente, buscando uma experiência de compra integrada e satisfatória. Essa ênfase na experiência do cliente destaca a importância de investir em tecnologias de personalização e em estratégias de engajamento para atrair e reter consumidores online.

Several factors influence online consumer decision-making. Understanding these factors is crucial for businesses to effectively target and engage their online audience. Here are 2 on top of my head: 1-Product Attributes: Consumers consider various product attributes such as quality, price, features, brand reputation, and availability when making purchase decisions online. 2-User Experience: The usability and functionality of the website or online platform significantly impact the consumer’s online shopping experience. Factors such as website design, navigation ease, page loading speed, mobile responsiveness, and checkout process efficiency affect user satisfaction and conversion rates.

Desconfianza: en la principal barrera para comprar on line. Me llegará el producto como el de la foto? Me estafarán y no me enviarán nada? Se van a llevar la información de mi tarjeta de crédito? etc, son varios de los pensamientos que tiene el ecuatoriano el momento de decidirse por comprar online. La nueva tendencia "physical" que es la mezcla de experiencias en las tiendas físicas y los sitios web ayudan a crear mejores momentos de compra y consumidores satisfechos

Identificar factores psicológicos y de personalidad, es fundamental para poder entender el comportamiento de compra. Los grupos de referencia influyen, pero depende más de la personalidad qué tan fuerte será ese poder de influencia.

La decisión está directamente relacionada con la necesidad del consumidor. La lealtad hacía una marca no nos hará dudar el momento de la compra ya sea física o online, sin embargo cuando no tenemos experiencia previa en la compra de una nueva categoría o nuevo producto ahora existe los famosos "reviews" que nos ayudan a elegir mejor basado en los comentarios o experiencias otros usuarios

Dependerá de lo que se compra, la relevancia para la persona y sus experiencias previas. Qué tanto se piensa la compra es algo muy variado y es difícil crear una regla.

La investigación nos otorga datos, los datos nos ayudan a crear información, la información nos dota de conocimiento, y el conocimiento nos permite entender mejor las decisiones de los clientes.

Conducting interviews with customers can provide more in-depth insights into their thoughts, feelings, and behaviors when shopping online. This qualitative research method can help uncover underlying reasons for certain behaviors.

Analyzing data from website analytics tools, such as Google Analytics, can provide valuable insights into customer behavior on an online platform. This data can include metrics such as page views, bounce rates, time on site, and conversion rates

Personalized product recommendations based on past purchases, browsing history, or demographic information can influence consumers' buying decisions. Tailored offers, discounts, or suggestions cater to individual preferences and interests, increasing the likelihood of purchase.

Examples of the tools to monitor people behavior to have a better feedback and understanding of the goals and intentions of your visitors. Examples: Google Analytics Lucky Orange Crazy Egg Hotjar

Fast and reliable shipping options, including free or expedited shipping, influence consumers' decisions to buy online. Consumers appreciate flexible delivery options, real-time tracking, and on-time delivery of their orders.