How do you amplify and engage event content and messaging on social media?

1 Define your goals and metrics

Before you start planning your social media strategy, you need to define your goals and metrics for your live event content and messaging. What do you want to achieve with your event? What are the key messages you want to convey? How do you want your audience to feel and act? How will you measure your success? Having clear and specific goals and metrics will help you align your social media efforts with your event objectives and evaluate your results.

2 Choose your platforms and formats

Depending on your goals, audience, and budget, you may want to use different social media platforms and formats to amplify and engage your event content and messaging. For example, you may want to use LinkedIn to promote your event and connect with professionals, Twitter to share live updates and interact with speakers and attendees, Instagram to showcase behind-the-scenes photos and videos, or Facebook to create a community group and host live Q&A sessions. You may also want to use different formats, such as stories, polls, reels, live streams, or podcasts, to create engaging and diverse content for your event.

4 Involve your speakers and attendees

One of the best ways to amplify and engage your event content and messaging on social media is to involve your speakers and attendees in the process. You can invite your speakers to share their expertise, insights, and stories on your social media channels, as well as to interact with your audience before, during, and after the event. You can also encourage your attendees to share their feedback, questions, and experiences on social media, using your hashtag and tagging your account. By involving your speakers and attendees, you can create a sense of community, trust, and value for your event.