How do you build trust on social media?

Consistent connection on social media with authenticity, trust, transparency and goal focused communication is important however the foundation of successful online connection is grown with intentional posting and engagement. Posting without engagement is simply a one way conversation.

Be more human in how you connect with people. If you're just getting started, drop the tactics and build the habit of just connecting with another human being and start the first steps towards having a genuine relationship on the platform. The easiest place to start are in the comments of other people posts. Show up every day (when you can) and show up with your genuine, real-life self only looking to get involved in part of a conversation. When people see you creating relationships with people the guard comes down overtime. It's not an overnight thing.

Agree that content variety and relevance are key drivers towards successful social media posting and engagement would add that value is perceived differently among our online target audience. For some the language is a challenge for others it may be creativity, time or resources.

Wholeheartedly agree that being responsive is the foundation on which strong online relationship building & trust is grown. Valuing our audience feedback and ideas can sometimes open new service opportunities if we are open to listening.

A consistent presence online builds know, like and trust. Be creative with utilising content across the platforms while being mindful that each channel appeals to our target audience differently. Don't repeat the same content parrot fashion across the accounts. Linking online accounts can be interpreted as lazy digital marketing.

Create a social media marketing plan and set short, medium and longterm goals. Remember to celebrate success with online campaigns and learn from what can tweaked for future campaigns The ultimate feel good content is positive feedback ie a thank you, positive review, testimonial or recommendation which can be shared anonymously or with permission.

Don't forget to be proactive. Make it part of your day/week to keep finding more interesting/relevant people. Some of those people will be the ones you serve, some will be people you learn from, others could blossom into long lasting partnerships. Focus on growing and conversing with your network. That's value to both parties.