How do you create a clear and compelling message when you speak publicly?

1 Know your purpose

Before you start writing your speech, you need to have a clear goal in mind. What do you want your audience to learn, feel, or do after listening to you? Your purpose will guide your content, structure, and tone of your speech. Write down your main message in one sentence and use it as a compass for your speech.

2 Know your audience

Another key factor in creating a clear and compelling message is to know who you are speaking to. Who are they, what are their needs, interests, and expectations? How can you relate to them, engage them, and persuade them? Research your audience and tailor your speech to their level of knowledge, language, and culture. Use examples, stories, and humor that resonate with them.

3 Structure your speech

A well-structured speech is easier to follow, remember, and act on. A simple and effective structure is to use the three-part formula: tell them what you are going to tell them, tell them, and tell them what you told them. This means you should have an introduction, a body, and a conclusion. In your introduction, capture their attention, establish your credibility, and preview your main points. In your body, develop your main points with evidence, arguments, and examples. In your conclusion, summarize your main points, restate your main message, and end with a call to action or a memorable statement.

4 Use clear and concise language

Your language is the tool that conveys your message to your audience. To make your message clear and compelling, you need to use words that are simple, precise, and familiar to your audience. Avoid jargon, acronyms, and technical terms that may confuse or alienate your audience. Use short sentences and active verbs that express your ideas clearly and powerfully. Use transitions and signposts that connect your points and guide your audience through your speech.

5 Use vocal variety and body language

Your voice and your body are the instruments that deliver your message to your audience. To make your message clear and compelling, you need to use vocal variety and body language that support and enhance your words. Use changes in pitch, volume, rate, and tone to emphasize your key points, express your emotions, and create interest and variety. Use gestures, eye contact, facial expressions, and posture to show your confidence, enthusiasm, and rapport with your audience.

6 Practice and get feedback

The final step in creating a clear and compelling message is to practice and get feedback. Practicing will help you refine your content, improve your delivery, and overcome your nervousness. Getting feedback will help you identify your strengths and weaknesses, and make adjustments accordingly. Practice your speech aloud, record yourself, or ask someone to listen to you and give you constructive criticism. Use the feedback to polish your speech and make it more clear and compelling.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?