How do you design and run value proposition experiments remotely and online?

1 Choose your experiment type

Depending on your stage of development and your learning goals, you can choose different types of value proposition experiments to run online. For example, you can use landing pages, surveys, interviews, prototypes, or minimum viable products (MVPs) to validate your assumptions and hypotheses about your customer segments, their problems, and your solutions. Each experiment type has its own advantages and disadvantages, so you need to consider factors such as cost, time, quality, and scalability when selecting one.

3 Recruit and segment your participants

To run a valid and reliable experiment, you need to recruit and segment your participants according to your customer segments and personas. You can use various online platforms and channels to reach out to potential customers, such as social media, email, blogs, forums, or ads. You can also use incentives, referrals, or pre-screening questions to attract and filter your participants. You should aim to recruit enough participants to achieve statistical significance and representativeness, but not too many to waste resources or compromise quality.

4 Design and deliver your experiment

Once you have your experiment type, metrics, criteria, and participants ready, you can design and deliver your experiment online. You should follow the best practices and principles of user experience (UX) design, such as simplicity, clarity, consistency, and responsiveness, to create an engaging and effective experiment. You should also use appropriate tools and platforms to deliver your experiment, such as web builders, survey tools, video conferencing tools, or prototyping tools. You should test your experiment before launching it to ensure that it works properly and meets your objectives.

6 Learn and act on your findings

The last step of your experiment is to learn and act on your findings. You should compare your results with your metrics and criteria, and evaluate whether your value proposition is validated or invalidated. You should also identify the key learnings and insights that you gained from your experiment, and how they can inform your next steps. You should document and share your findings with your team and stakeholders, and decide whether to pivot, persevere, or iterate based on your findings. You should also celebrate your learnings and failures, and embrace the uncertainty and ambiguity of the lean startup process.