How do you find new advertising platforms?

Understanding the platform's dynamics, audience, and content trends can help you create a successful strategy. It's also important to analyze your competitors and familiarize yourself with platform policies and guidelines to ensure that you're playing by the rules. And tracking key performance indicators (KPIs) is a great way to measure your success and adjust your strategy.

Understanding your advertising goals is paramount as it directly influences the choice of platforms and the creative strategy. For instance, brand awareness campaigns often Succeed on visual platforms like Instagram, while lead generation may be more successful on LinkedIn. It's essential to align platform capabilities with your objectives, considering that each platform has unique strengths that can be leveraged to meet specific goals. Additionally, defining KPIs upfront ensures that you can measure the success of your campaigns against your initial objectives, allowing for data-driven optimizations.

We are in digital era, and every new app/ platform creates. There are so many platforms where we can advertise products or services. Main point is which platform is relevant. Does that platform caters your audience or not? Blindly follow the masses wouldn't work in the ads world. Need to check out first, what's goal, who is the audience, does it have any impact if we advertise on the specific platform. Not every platform works for all niches. Before jump to any platform, research and read more about relevancy.

Simply jumping on the latest trend may not be the most strategic approach to discovering new advertising platforms. Identifying your goals and aligning them with the right platforms is essential to maximize your advertising efforts. Keep an eye out for case studies of successful campaigns for emerging platforms. This knowledge will empower you to make informed decisions when exploring new avenues.

To identify your goals, you will need one roller-skate, one eye of newt, one Dunkin' donut, and the respect of your father figure. Without each of these ingredients working in tandem, you will be goal-less and generally miserable.

Competitor analysis not only reveals the platforms where competitors are active but also provides insights into their strategic approach. By examining their ad copy, visual assets, and calls to action, you can discern what resonates with your shared audience. This intelligence allows you to craft more effective campaigns by adding your unique perspective and potentially uncover untapped advertising channels that competitors may have overlooked, giving you a competitive edge in market positioning.

Scoping out your rivals isn't espionage; it's survival. Slice through the fluff; dissect their traffic sources, keywords, ads, and landing pages. Stalk their social media like a digital detective, infiltrate newsletters, and sneak into free trials. It's not about imitation; it's about decoding their playbook. Unearth their victories and stumbles, their triumphs and pitfalls. This isn't corporate espionage; it's strategic enlightenment. Welcome to the realm of learning from the enemy, where every click and subscribe is a lesson, not a betrayal. In a market saturated with noise, silence the static by listening to the whispers of your competition. It's not about outshining; it's about outsmarting.

Gardez un œil sur les startups et les technologies émergentes dans l'espace publicitaire, car elles peuvent offrir des solutions innovantes et moins saturées. En combinant une analyse concurrentielle approfondie avec une compréhension directe des préférences de votre audience, vous serez mieux équipé pour identifier et tester efficacement de nouvelles plateformes publicitaires.

I guess I'm doing this...one of my favorite ways to find any new platforms my competitors are using is using tools like builtwith.com (not affiliated with them). It allows you to see what your competitors have implemented on their site (e.g. tracking codes, extensions) and sometimes..you may see a tracking code from a platform you haven't tried. That's how I've done it a couple of times.

One method I often use to discover new platforms my competitors are utilizing is through tools like builtwith.com (no affiliation). This tool enables me to explore what tracking codes and extensions my competitors have implemented on their sites. Occasionally, I come across a tracking code from a platform I haven't experimented with, providing valuable insights into their strategies. It's a tactic I've successfully employed multiple times.

Understand the Platform and Its Audience: Dive deep into the platform's culture, norms, and user demographics. Know what content resonates with the audience and how they engage with it. This understanding is crucial for crafting messages that resonate. Align with Audience Interests: Your product or service should naturally align with the interests of the platform's users. Tailor your messaging to speak directly to these interests, ensuring it feels relevant and engaging.

Dive beyond the mainstream; explore niche platforms strategically. Cut through the clutter; find a devoted audience without the mainstream price tag. These focused communities aren't just alternatives; they're cost-effective arenas where your message isn't lost in the noise. In my journey, stumbling upon these niche platforms was more than a chance encounter; it became a strategic advantage, offering a direct line to a targeted audience with minimal competition and cost.

Yes! Think non-traditionally, both in terms of platform and content. You don't always need to be reinventing the wheel, but the most well-known platforms and strategies are always going to be 1) the most saturated and 2) the most expensive, so it's worth getting creative sometimes. We also can't forget that word of mouth (now muddied with influencer endorsements) has proven over and over again to turn the highest conversion rates. Thinking of niche platforms and spaces that enable that to happen authentically (think Reddit threads, social and neighborhood groups, etc.) can give incredibly valuable results for little to no upfront cash investment.

Consider the long-term potential of each option rather than just focusing on short-term benefits. While niche platforms can be effective in reaching a highly engaged audience, it's important to also think about the scalability of the platform and whether it has the potential to grow and expand over time. Additionally, it's important to diversify your advertising efforts across multiple platforms to ensure that you are reaching a wide range of potential customers. By taking a strategic approach to advertising, you can build a strong foundation for your business and achieve long-term success.

Pour maximiser l'efficacité de vos campagnes sur ces plateformes de niche, assurez-vous de personnaliser vos messages pour qu'ils résonnent avec les intérêts et les valeurs de la communauté. Enfin, mesurez et analysez les performances de vos campagnes sur ces plateformes pour affiner votre approche et optimiser le retour sur investissement.

Ditch the stale routine. Dive into the unknown. Shake things up by experimenting with fresh advertising formats. Don't be afraid to flip the script and catch your audience off guard. Try interactive ads: ◾ Quizzes ◾ Games ◾ Polls Dive headfirst into immersive experiences with virtual reality, augmented reality, or 360-degree videos. Make your brand unforgettable, not just another fleeting moment. Ride the wave of influencer ads, tapping into the trust and authority of popular figures. Break the mold, find your sweet spot, and let your brand's true colors shine.

You want to leverage trends and new and evolving platforms like streaming, social platforms and more. Now each television station or traditional platform has a streaming and online presence that will allow you to get more bang for your buck. Do not be afraid to see hither ROI on these platforms and test them in your marketing mix. With a lot of distractions and an array of ads out there, make sure to be different and aim accordingly to your audience. Retargeting, gamifying your ask and more will go a long way in today's market. Influencers, trusted native articles and more are great items that provide higher returns and garner a relationship with your audience.

Another way to find new advertising platforms is to try out new and exciting formats that grab people's attention and showcase your unique selling point. For instance, you can try interactive ads like quizzes, games, or polls that encourage participation and gather feedback. Alternatively, you can try immersive ads like VR, AR, or 360-degree videos that create unforgettable and realistic experiences. Lastly, you can try influencer ads like reviews, testimonials, or collaborations that rely on the credibility and influence of popular figures. These formats can help you stand out from the crowd and make a lasting impression on your audience.

Stepping onto a new platform offers a fresh space to connect, create, and reach a newer audience. However, understanding if it's the right fit for you can be challenging. Consider what value your audience will gain from your presence on this platform. This could be through engaging or interactive ads, insightful thought leadership, or community building. Conducting initial research is key. By analyzing existing content, user sentiment, search trends, etc. related to your TG, you can gauge the platform's suitability. Once identified, experiment with the platform, craft compelling ads and messages, and track your progress through campaign KPIs. *Research data is a key tool in determining the platform's suitability for your business.

Pour des formats tels que la réalité virtuelle ou augmentée, envisagez des partenariats avec des plateformes spécialisées qui peuvent offrir l'expertise technique et le support nécessaire pour créer des expériences de qualité. Enfin, mesurez non seulement les résultats directs en termes de conversions et de ventes, mais aussi l'impact à long terme sur la notoriété de la marque et la fidélisation de la clientèle.

In the dynamic landscape of advertising, data-driven decision-making is crucial. Tracking and optimizing campaign results not only helps in understanding the effectiveness of various platforms but also in refining the advertising strategy. By analyzing performance metrics, advertisers can allocate budgets more efficiently and tailor their creative elements to resonate with the target audience, ultimately enhancing ROI. Continuous testing and optimization are key to staying competitive and maximizing the impact of your advertising efforts.

-Metrics Monitoring: Track key metrics like impressions, clicks, conversions, cost per action, and return on ad spend. -Performance Comparison: Evaluate platform performance against goals and benchmarks. -Variable Testing: Test different elements, including headlines, images, copy, calls to action, and landing pages. -Optimization Strategies: Identify and implement optimization strategies based on test results. -Scalability: Scale campaigns on the best-performing platforms for business growth.

Cut through the noise: Track and optimize relentlessly. Monitor metrics: ◼️ Impressions ◼️ Clicks ◼️ Conversions ◼️ Cost per action ◼️ ROI Test variables: ◼️ Headlines ◼️ Images ◼️ Copy ◼️ Calls to action ◼️ Landing pages Adapt based on hard data. Identify winners, ditch losers. In the ad game, adaptability is survival. Shed illusions, embrace data, become a relentless optimizer for campaign success.

When you test a new channel, look at the overall results but also look at the potential scale. As you hit saturation on your channels, new channels will be your key avenue for growth. It may not be the highest-performing channel right now, but as you scale, it may become an important part of your mix.

Des fonctionnalités comme le machine learning et l'intelligence artificielle intégrées à ces outils peuvent également fournir des recommandations d'optimisation basées sur les données recueillies. N'oubliez pas de réévaluer régulièrement vos objectifs et vos stratégies en fonction des résultats obtenus et des évolutions du marché. L'adaptabilité et l'apprentissage continu sont essentiels pour tirer le meilleur parti des nouvelles plateformes publicitaires et maximiser le retour sur investissement de vos campagnes.

Ask the advice of someone younger. Ask someone questions that is outside of the industry. Stop looking in the mirror for a new reflection.

Do your due diligence! Discovering new advertising platforms involves staying abreast of industry trends through digital marketing blogs, attending webinars and conferences, and networking with peers. Subscribing to industry newsletters and following thought leaders on social media can also provide insights into emerging platforms. Additionally, experimenting with beta features on existing platforms can offer early access to innovative advertising opportunities.

When evaluating new advertising platforms, put yourself in the shoes of your target audience. Is the user interface intuitive? Will the ad formats you run seem invasive or appealing? In order to boost conversions and foster brand loyalty, it is crucial to ensure that users have a positive experience. If you don't like the platform, it's safe to assume that others won't either.

Definitivamente que volverse un consumidor/usuario, estar informado, escuchar y tener contacto con personas de otras edades y rubros ayudará ha conocer nuevas plataformas que en algún momento se pueden convertir en un espacio de oportunidades, ya sea para propósitos comerciales o personales.

Siempre se habla de la relación de "partner" que debiesen tener los anunciantes con sus agencias, sin embargo muchas veces es una linda declaración pero en la práctica es una "simple" relación de cliente - proveedor. Mencionó esto porque a la hora de encontrar nuevas plataformas tu agencia (de medios, digital o creativa) tiene que ser uno de tus mejores aliados ya que suelen estar más cerca de las nuevas plataformas y sus representantes comerciales, y también por el hecho de manejar varias cuentas en paralelo, observan otras iniciativas en las que se usan o prueban nuevas plataformas. En resumen: tu agencia es una extensión de tu equipo, capaz de ayudarte con esta labor de "detección" de nuevas plataformas. No lo olvides !