How do you identify influencer fraud?
Influencer marketing is a powerful way to reach your target audience, but it also comes with some risks. One of them is influencer fraud, which is when influencers use unethical methods to inflate their follower count, engagement rate, or reach. Influencer fraud can damage your brand reputation, waste your budget, and reduce your ROI. How do you identify influencer fraud and avoid working with dishonest influencers? Here are some tips to help you spot the red flags.
-
Aditi Paul, PhDResearcher | Published Author | Ex-Tenured Professor | I help Indian immigrants take charge of their American…
-
Mike VannelliCreative Director @ thinkenvy.com
-
Dorien MorinSocial Media Strategist | LinkedIn Top Voice | Organic Specialist | Content Marketer | International Keynote Speaker |…