How do you monitor and analyze public sentiment?

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Public sentiment is the collective attitude and opinion of your target audience, stakeholders, and the general public. It can affect your brand reputation, customer loyalty, media coverage, and crisis response. Therefore, monitoring and analyzing public sentiment is a crucial skill for public relations professionals. In this article, you will learn how to use various tools and methods to track and measure public sentiment, and how to use the insights to improve your communication strategies.

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