How do you showcase your referral diversity success stories and best practices internally and externally?

1 Referral diversity metrics and goals

The first step to showcase your referral diversity success stories is to define and measure your referral diversity metrics and goals. These are the indicators that show how well your ERP is contributing to your overall diversity, equity, and inclusion (DEI) strategy and objectives. Some examples of referral diversity metrics are the percentage of referrals from underrepresented groups, the referral conversion rate by demographic category, the retention rate of referral hires, and the diversity score of your referral network. You should align your referral diversity goals with your DEI goals and track your progress regularly. You can use dashboards, reports, and newsletters to share your referral diversity data and achievements with your leadership, employees, and candidates.

2 Referral champions and role models

The second step to showcase your referral diversity success stories is to highlight your referral champions and role models. These are the employees who actively and consistently refer diverse talent to your organization and who embody your DEI values and culture. You can identify and recognize your referral champions and role models by using gamification, rewards, recognition, and leaderboards. You can also feature their stories and testimonials on your intranet, website, blog, podcast, or webinar. By showcasing your referral champions and role models, you can inspire and motivate others to follow their example and increase your referral diversity pipeline.

3 Employer brand and social media

The third step to showcase your referral diversity success stories is to leverage your employer brand and social media. Your employer brand is the reputation and image of your organization as a place to work, and social media is the platform where you can reach and engage your target audience. You can use your employer brand and social media to showcase your referral diversity success stories by creating and sharing relevant and authentic content that showcases your DEI vision, values, and initiatives, as well as the stories and experiences of your referral hires and sources. You can also use hashtags, tags, mentions, and reviews to amplify your reach and visibility. By leveraging your employer brand and social media, you can attract and influence more diverse talent to join your organization through referrals.

4 Feedback and testimonials

The fourth step to showcase your referral diversity success stories is to solicit feedback and testimonials from your referral hires and sources. Feedback and testimonials are the qualitative data that complement your quantitative data and provide more insights and perspectives on your referral diversity outcomes and impact. You can solicit feedback and testimonials from your referral hires and sources by using surveys, interviews, focus groups, or case studies. You can also ask them to rate and review your ERP on platforms like Glassdoor, Indeed, or Kununu. By soliciting feedback and testimonials from your referral hires and sources, you can evaluate and improve your ERP performance and satisfaction, as well as showcase your referral diversity value proposition and benefits.

5 Best practices and lessons learned

The fifth step to showcase your referral diversity success stories is to share your best practices and lessons learned. These are the tips, tricks, and recommendations that you have discovered and applied to make your ERP more effective and inclusive for diverse talent. You can share your best practices and lessons learned by using webinars, workshops, podcasts, blogs, or newsletters. You can also invite your referral hires, sources, champions, and role models to share their best practices and lessons learned with your internal and external audiences. By sharing your best practices and lessons learned, you can demonstrate your thought leadership and expertise on referral diversity, as well as foster a culture of learning and collaboration.

6 Next steps and call to action

The sixth and final step to showcase your referral diversity success stories is to provide next steps and call to action for your internal and external stakeholders. These are the actions that you want them to take after reading or listening to your referral diversity success stories. Some examples of next steps and call to action are to sign up for your ERP, refer a diverse candidate, join your talent community, follow your social media accounts, or contact your talent acquisition team. You should make your next steps and call to action clear, specific, and easy to follow. You should also provide incentives, resources, and support to help them take action. By providing next steps and call to action, you can convert your referral diversity success stories into referral diversity results.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?