How do you use non-verbal cues to boost your sales?

1 Eye contact

Eye contact is one of the most important non-verbal cues in sales. It shows that you are confident, attentive, and interested in your prospect. However, too much or too little eye contact can be detrimental. You want to maintain a balance between looking at your prospect and looking away occasionally to avoid staring or being distracted. A good rule of thumb is to match your prospect's eye contact level and follow their cues. If they look away, you can look away briefly too. If they look back, you can resume eye contact and smile.

2 Body language

Body language is another key non-verbal cue that can convey your emotions, attitudes, and intentions. You want to use body language that is open, relaxed, and positive. This means avoiding crossing your arms, slouching, fidgeting, or invading your prospect's personal space. Instead, you want to use gestures that are natural, expressive, and aligned with your words. For example, you can nod, lean forward, or point to emphasize your points. You can also mirror your prospect's body language to build rapport and trust.

3 Tone of voice

Tone of voice is the non-verbal cue that affects how your words are perceived and interpreted. You want to use a tone of voice that is clear, friendly, and enthusiastic. This means avoiding monotony, sarcasm, or aggression. You want to vary your pitch, volume, and speed to create interest and excitement. You also want to match your tone of voice to your prospect's mood and personality. For example, if they are upbeat and energetic, you can be more lively and animated. If they are calm and serious, you can be more subdued and respectful.

4 Listening skills

Listening skills are the non-verbal cue that demonstrate your respect, curiosity, and understanding of your prospect. You want to listen actively and attentively to what your prospect is saying and not saying. This means avoiding interrupting, judging, or jumping to conclusions. You want to show that you are listening by using verbal and non-verbal feedback. For example, you can use phrases like "I see", "I understand", or "That makes sense" to acknowledge their points. You can also use facial expressions, eye contact, and body language to show your interest and empathy.

Non-verbal cues are essential for effective sales communication. By mastering these four aspects, you can boost your sales by creating a positive impression, building rapport, and influencing your prospect's decision.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?