Last updated on Jul 19, 2024

How would you handle a client who constantly changes their expectations mid-project?

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Navigating the waters of advertising can be challenging, especially when you're dealing with a client whose expectations seem to be a moving target. You've likely encountered this scenario: a project is underway, and suddenly, the client wants to change direction. This can lead to frustration on both sides, but there are strategies to handle these situations effectively. By maintaining clear communication, setting boundaries, and being flexible within reason, you can manage shifting client expectations and keep the project on track.

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