When marketing is eager to promote a feature that's not quite ready, it’s important to handle the situation with clear communication and teamwork. Start by explaining the current status of the feature and why it needs more time to be fully prepared. Providing a realistic timeline can help set proper expectations. Suggest alternative ways for marketing to engage customers in the meantime, such as spotlighting other features or existing products. It’s also helpful to collaborate on a launch plan that aligns with when the feature will be ready, and keep marketing in the loop with regular updates. Emphasize the importance of delivering a high-quality feature to ensure a successful promotion and a great customer experience.

As a product manager, I've often faced the delicate situation of managing marketing's enthusiasm for a new feature that isn't quite ready for prime time. It's a balancing act between meeting marketing's expectations and ensuring the product is polished and ready for launch. Here's how I've approached these situations: 1. Set Realistic Expectations 2. Involve Marketing Early 3. Create a Phased Launch Strategy 4. Focus on Internal Readiness 5. Leverage Internal Marketing By following these strategies, I've been able to manage marketing pressure while ensuring that the product is launched when it's truly ready. It's a delicate balance that requires effective communication, planning, and collaboration. Write to me if you want to know more.

ROI vs Effort Positioning: Share the initial material about the feature and its benefits which would been created before securing the sponsorship for development which provides fair idea to marketing Development Timeline: Provide clear timelines and milestones for marketing like Design, Build, Test, Production Deployment, Security Audit, Legal Approval, Marketing Approval Agile Development: Ensure the development in stages which ensures that it is open for feedback and marketing should be able to access the prototype and provide feedback on the same. This ensures that product is market ready at the end of development cycle.