What are the benefits and challenges of using live streaming for content marketing?

1 Benefit: Authenticity and Trust

One of the main benefits of live streaming is that it can help you build authenticity and trust with your audience. Live streaming shows that you are confident, transparent, and willing to interact with your viewers. It also gives you a chance to show your human side, your behind-the-scenes stories, and your genuine emotions. This can create a stronger connection and loyalty with your audience, as well as increase your credibility and authority in your niche.

2 Benefit: Engagement and Feedback

Another benefit of live streaming is that it can boost your engagement and feedback from your audience. Live streaming allows you to have a two-way communication with your viewers, who can comment, ask questions, share opinions, and participate in polls or quizzes. This can make your content more interactive, relevant, and fun, as well as give you valuable insights into your audience's needs, preferences, and pain points. You can also use live streaming to encourage user-generated content, such as testimonials, reviews, or stories, that can amplify your brand awareness and social proof.

5 Challenge: Time and Resource Constraints

Another challenge of live streaming is that it can be time-consuming and resource-intensive to produce and promote. Live streaming requires a lot of preparation, coordination, and execution, as well as a dedicated team and budget. You need to research your topic, define your goals and metrics, choose your platform and format, plan your content and schedule, test your equipment and settings, promote your live stream, moderate your comments, and analyze your results. You also need to balance your live streaming frequency and duration with your audience's availability and attention span.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?