What are the best franchise marketing strategies during a crisis?

1 Align with your franchisor

One of the benefits of being a franchisee is that you have access to the resources and support of your franchisor. In a crisis, it is important to align your marketing efforts with their guidance and policies. They may have a crisis management plan, a communication strategy, or a brand message that you need to follow. They may also offer you some financial or operational assistance, such as reducing fees, extending deadlines, or providing training. Communicate with your franchisor regularly and leverage their expertise and network.

4 Collaborate with other franchisees

In a crisis, you are not alone. You are part of a franchise network that can help you overcome the challenges and opportunities. You can collaborate with other franchisees in your area or industry to share best practices, resources, or referrals. You can also join forces to create joint marketing campaigns, promotions, or events that can attract more customers and generate more revenue. You can also support each other emotionally and professionally, by exchanging feedback, advice, or encouragement.

5 Monitor and measure your results

In a crisis, you need to be flexible and adaptable. You need to monitor and measure your marketing results regularly and adjust your strategies accordingly. You need to track your key performance indicators, such as sales, revenue, profit, customer satisfaction, or retention. You need to identify what is working and what is not, and why. You need to test new ideas and experiment with different approaches. You need to learn from your successes and failures and improve your marketing effectiveness and efficiency.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?