What are the best practices for creating niche content?

If you write for everyone, you're writing for no one. Before you write a single word, narrow down WHO you're speaking to. This could be several different groups of people, and hence, your content strategy should reflect that. You can't speak to everybody in one piece of content. Speak to people--end users, decision makers, middlemen, sales teams, SMEs--to understand what the needs and aspirations are at various levels. Online research should be the next step after you have done primary research.

One of the things that works best for me as a content writer is writing in a way where I don't guide the readers what and how to do, but accompany them in the work process. That is, instead of "do it this way and that way", I address them in a way where we do it together "let's do it this way and that way". I have noticed that content written in this way helps to create higher engagement and a sense of belonging and connection between me and the readers.

Knowing your audience is the first key to successful content marketing. Having an idea of their age, profession, likes, dislikes, what makes them tick, and ultimately what they enjoy and how they enjoy it will help one create tailored content that speak their exact language. Keeping the lines of communication open is another great way to stay in touch with them.

Here's a ChatGPT prompt to help you develop content ideas for your target audience: "I need to you act as a unique idea generator for me. I'm going to give you a topic, an audience, and a result that my audience wants. Give me 10 ideas with 3 unique examples so I can create LinkedIn content. Do you understand?" Let chat respond, then do prompt 2, below: Topic = content strategy Audience = New B2B SaaS companies Result = so they can build awareness and drive sales You'll never be without an idea again. PS) If you need more ideas, ask Chat to create 10 more after it responds.

Making buyer personas may be time consuming, but it's worth the investment. It helps you create content more directionally, so that you're targeting the apt audience with content that's valuable for them.

Creating content buckets would help you repurpose content, maximising your efficacy. The same keywords and research can be used to derive more value from the same content.

“Content strategy” is a broad term. There are many different types of content strategy based on the goals and objectives of the client / project. For example, some projects only need a content calendar (which is part of a content strategy), others might need a content strategy to land on a creative / content platform to define the bigger direction and approach.

The content strategy should not be informed only by keyword research. You need to keep the target audience, the ICPs, targeted geographies, buyer journeys, and goals of the content in mind. The content strategy is a combination of all these factors. Go after themes/topics that make sense in the real world, even if they don't have much search volume.

How to start a simple LinkedIn content strategy in 2 steps (great for beginners): 1) Update your banner image 2) Update your featured section Why? 1) Your banner is the largest digital real estate 2) Your featured section is the second largest Then I’d tell you these 2: 1) Make your banner call to your featured section 2) Make your featured section a no-brainer offer Finally, I’d tell you these 2: 1) Make sure your offer is crystal clear 2) Make sure your CTA sells a transformation For example: — Don’t write: “Create content with my system.” — Do write: “Create and monetize your LinkedIn content.” From here, begin testing the waters by producing content for your target audience.

Content creators should aim to produce unique and professional material that stands out from what's readily available online. When our content merely duplicates existing information, it lacks value. To truly benefit our audience, it's better to tap into experts in a specific field or industry who have firsthand knowledge and years of experience. These experts understand our audience's challenges and can provide unique insights. By asking them the right questions, we can create valuable content that offers fresh perspectives and addresses our audience's needs effectively.

By definition if your content is niche then it caters to an audience that appreciates quality over quantity. So whether its interior design or make-up hacks, you need to provide that something extra - more real, more authentic and more rooted in the daily life of the audience. Speak their language, visualize their life and live their dreams or inspire them to participate in yours. Either ways the engagement you get will be off the charts.

Since you're writing for search engine (partially), you must optimize for discoverability and searchability. Internal linking is important to signal to search engines how a piece of content is related to the other pieces on your site. Keywords must be used with care. No stuffing. Meta titles and meta descriptions are also signals that provide context to search engines. Finally, when was the last time you read a piece of content on your mobile phone? It may have been in the last hour or so. Always optimize sites for mobile viewing since it's the leading channel for visitors.

Here's a slightly sneaky trick; look for the trending words at that moment and try to write content targeted to your niche but with the trending keywords

If you provide content services, here's 2 KEY measurements to keep in mind: 1) Brand growth for your client 2) Revenue attribution for your client Brand growth measurements: - Impression growth - Engagement growth Revenue attribution measurements: - Sales qualified meetings from content - Conversions from those related meetings Now, you have a simple narrative of how your content service: 1) Builds their brand 2) Scales their revenue PS) What new prospect could say no to that?!

Analyze your content to see which content and format is performing well. It depends on your business goals, and with it, you use certain KPIs to analyze your desired outcomes from content.

Focusing on quality over quantity, optimizing your content based on data to be the best content out there. Rather than just focus on quantity hone in on the quality. By focusing on quality content that your niche is interested in you can achieve a stronger more devoted readership rather than just churning out a lot of garbage.

Write content for 20 minutes daily. 5 critical times to create for impact: 1) While on a walk (phone on silence) 2) After reading niche relevant material 3) Following 30 minutes of a good workout 4) During your most creative time of the day 5) After a stimulating discussion or 🔥 podcast PS) My most creative time is in the morning. You?