What are the best practices for crisis communication in public relations?

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Crisis communication is a vital skill for public relations professionals who need to protect their organization's reputation and trust in the face of unexpected challenges. Whether it is a product recall, a data breach, a lawsuit, or a negative media coverage, a crisis can damage your brand image and stakeholder relationships if not handled properly. In this article, you will learn some of the best practices for crisis communication in public relations, based on the principles of honesty, transparency, empathy, and action.

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