What are the best tools and platforms for online advertising?

- Meta Ads - Google Ads - Microsoft Ads - ChatGPT for Headline & Description creation - Click Cease to limit bot traffic & wasted spend on fraud clicks - SEMRush to target high traffic & intent keywords for campaigns - Looker Studio (formerly Google Data Studio) for high-end reporting of your campaigns - Linkedin Ads - Unbounce for quick landing page optimization - Hot Jar for website page heat maps to learn customer journey

Top online ad platforms: •Search Ads: Google Ads, Microsoft Advertising •Social Ads: Facebook Ads, Instagram Ads (consider others based on your audience) Remember: •Know your target audience. •Set goals (brand awareness, sales, etc.) •Craft catchy ads with good visuals. •Track and improve your campaigns

Struggling with SEM? try press releases, niche edits and guest posts to help you stand out from the competition and boost results. Let's revamp your strategy

The online advertising landscape offers a plethora of tools and platforms to suit different needs. Google Ads remains a cornerstone, providing diverse ad formats across its extensive network, including search, display, and video ads. Facebook Ads offers robust targeting options and access to a vast user base, ideal for reaching specific demographics. LinkedIn Ads specialize in B2B targeting, facilitating professional networking and lead generation. Programmatic platforms like Google Display & Video 360 automate ad buying across channels. These tools, along with others like Twitter Ads and Amazon Advertising, empower advertisers to create targeted, impactful campaigns tailored to their objectives and audience preferences.

Top Tip: Hire an ad specialist. Before you do - set a budget and set your business goals. Know whether you want traffic, conversions and what all that looks like. You might want to have a strategist perform a website and a social media audit before spending money on ads! 😏

- All social platforms - Linktree to have all special links in one URL on your profile - UTM Builder to track your social clicks & conversions - Hootsuite for content scheduling & reporting - Loomly for content scheduling & reporting

For Social Media Marketing (SMM), the best tools and platforms include; * Facebook Ads Manager, which offers extensive targeting options and analytics for precise ad campaigns. * Instagram's advertising platform is also robust, leveraging visual content for engaging campaigns. * Twitter Ads provides opportunities for real-time engagement and targeting based on trending topics and user interests. * LinkedIn Ads caters to a professional audience, ideal for B2B marketing and industry-specific targeting. Additionally, tools such as Hootsuite and Buffer offer centralized management of social media campaigns across multiple platforms, enhancing efficiency and coordination.

Uma forma de coletar insights é utilizar o ‘buzzmonitor’. Plataforma gratuita para Social listening, além de todas as dicas do blog do Neil Patel 😊

It's important to establish what is a 'win' with social media marketing. Social Media Marketing can be a long customer journey. Ensure you define what your proper 'win' is. Some good examples of 'win's are: - Reach (New visitors, new viewers on your social ads & posts) - Followers on your Pages - Clicks on your posts - Engagement on your posts This will help your reporting to identify what is the best metric to report on & follow.

For social media, this decision is all about where your audience is already spending time AND where they're willing to interact with you. For example, if you're B2B, you may find your audience on Meta, but may not want to interact with your content on non-work hours. Test with organic. Most likely, wherever you have organic success, paid will also be worthwhile.

You need to be careful using display and programmatic advertisements. Display and programmatic advertisements are often considered a TOFU marketing endeavor. And a measurable one at that—so companies spend a considerable amount pilfering the top of the digital funnel in the name of awareness—but the truth is, this spend has to push toward a BOFU metric. Understanding pathing and user journeys inside of GA will help you actually determine whether your TOFU approach actually leads to anything BOFU. I've yet to see an enterprise B2B case where this makes sense.

For display advertising, several platforms stand out for their effectiveness and reach. Google Ads Display Network is a top choice, offering access to millions of websites, apps, and videos through its vast network. Facebook Ads also provides powerful targeting options based on user interests and demographics, making it ideal for reaching specific audiences. Additionally, platforms such as AdRoll and Criteo offer retargeting capabilities, allowing advertisers to reconnect with users who have previously interacted with their website or products. Each of these platforms offers robust analytics and optimization tools to maximize campaign performance and ROI in the realm of display advertising.

It's important before opting into the Google Display Network, you take a look at the placements within the GDN. Many of the thousands of placements the GDN advertises on are Mobile Apps. This means if you're not careful, your Display Ad will be advertising on App Games such as Candy Crush or Sudoko. If this is not your target audience, this will contribute to wasted spend.

Here are some top tools and platforms for online display advertising: - Google Ads (formerly Google AdWords) - Facebook Ads - Adobe Advertising Cloud - Criteo Remember that the choice of tools depends on your campaign objectives, target audience, and budget. It's often beneficial to use a combination of these tools to maximize your reach and effectiveness.

La publicidad gráfica, especialmente a través de plataformas como Google Display Network, es una excelente manera de aumentar la visibilidad de tu marca. La segmentación precisa es clave para evitar la percepción de intrusión por parte de los usuarios. Utilizar creatividades atractivas y relevantes es fundamental para captar la atención en un entorno visualmente saturado. El seguimiento y análisis continuo son esenciales para optimizar el rendimiento de tus anuncios y garantizar que estén llegando a la audiencia adecuada.

- Kapwing is an excellent platform that optimizes your video campaigns & video assets 1. It auto-creates your subtitles 2. Choose from many different subtitle types & animations 3. Resizes your video to fit 16x9, 1x1, 9x16 (All desktop & mobile aspect ratios) 4. Splits, Cuts, & edits each clip of your videos With many non-audio watchers online, it's important to have eye-catching subtitles to your videos for viewership.

La publicidad en vídeo es una herramienta poderosa para conectarse con la audiencia de manera emocional y memorable. Plataformas como YouTube ofrecen un amplio alcance, y puedes dirigirte a audiencias específicas según sus hábitos de visualización. La inversión en la producción de contenido de calidad es crucial para destacar en un entorno competitivo. Medir la efectividad a través de métricas como la retención de espectadores y las conversiones es esencial para evaluar el rendimiento y ajustar tu estrategia según sea necesario.

Email marketing is still and underrated strategy. 1. As a content writer, I utilize email marketing to reach out to potential and existing clients, sending newsletters showcasing my latest works and the value I can offer. 2. I employ tools like MailChimp and Constant Contact, which are great for designing professional-looking emails, managing subscriber lists, and tracking the performance of my campaigns. 3. My strategy focuses on personalization and segmentation, ensuring that each recipient receives content that is relevant and valuable to them. 4. Ultimately, my aim with email marketing is to build long-term relationships, increase engagement with my content, and drive conversion rates for my writing business.

For Email Marketing, several tools and platforms can help businesses effectively reach their target audience and drive engagement. Mailchimp remains a top choice due to its user-friendly interface and robust features such as automation and A/B testing. Constant Contact offers customizable templates and list management tools suitable for small businesses. Additionally, platforms such as HubSpot and Sendinblue provide comprehensive marketing suites that include email marketing among other tools for seamless integration and holistic campaign management. Each platform offers unique features tailored to different business needs and audience demographics, making it essential to choose based on specific requirements and budget constraints.

El marketing por correo electrónico sigue siendo una estrategia valiosa para la retención de clientes y la construcción de relaciones a largo plazo. La personalización y la segmentación son clave para enviar mensajes relevantes y evitar la fatiga del suscriptor. Cumplir con las regulaciones de privacidad, como el GDPR, y obtener el consentimiento explícito son esenciales para evitar problemas legales y garantizar la confianza del usuario. El análisis de métricas, como las tasas de apertura y clics, te permite evaluar la efectividad de tus campañas y ajustar tu enfoque según el comportamiento de los usuarios.

1. Google Ads: Search and display ads. 2. Facebook Ads: Ideal for targeting specific demographics. 3. Instagram Ads: Visual marketing on a youthful platform. 4. Twitter Ads: Real-time marketing to a diverse audience. 5. LinkedIn Ads: B2B targeting 6. YouTube Ads: Video marketing 7. Microsoft Advertising: Reaches Bing & partner sites. 8. Pinterest Ads: Visual content for a female audience. 9. Amazon Ads: Essential for online product sales. 10. Snapchat Ads: Reaches a younger demographic. 11. Reddit Ads: Effective for niche communities. 12. Ad Creative Tools: Canva 13. SEO Tools: SEMrush, Moz for organic visibility.

With over 9k solutions, stating which platforms for ads are the best is like stating which car is the best. A family car isn’t the best suited for someone looking for speed, or weather conditions, or whether country side or city living. Without consideration for audience, budget, geography, industry, whether business to business or consumer to consumer, brand maturity, website assets any specific examples are meaningless. What is obvious: - spending money on paid ads without product market fit is a sure way to burn cash - ads are where most marketing budgets are spent, and there’s a reason for that (it’s how most channels monetise from LinkedIn to Google, Facebook and Amazon - ads require a specialist to operate them, don’t play DIY

Each digital advertising platform offers unique features and targeting options based on different goals and audience segments. Whether it’s Google Ads, Instagram Ads, LinkedIn ads or any others, choosing the right platform depends on your specific strategy, objectives and target audience. Tailoring your campaign to the platform that best fit your company goals will deliver the most effective results.

Influencer marketing, display ads and affiliate marketing, there are many tools and very excellent apps with results that you can use in digital, and the most important is you can measure your results over the next day...

Would add Bing Ads to this list. Particularly good when you have an American audience who generally come to your site from this traffic source.