What are the best ways to include SEO keywords in video scripts?

If you are a video creator, you know how important it is to rank well on search engines and platforms like YouTube. But how do you optimize your video scripts for SEO without compromising your creativity and style? In this article, we will share some tips and best practices to help you include SEO keywords in your video scripts effectively and naturally.

1 Why SEO keywords matter for video scripts

SEO keywords are the words and phrases that users type into search engines or platforms to find what they are looking for. They are also the indicators that tell search engines and platforms what your video is about and how relevant it is to the user's query. By including SEO keywords in your video scripts, you can increase your chances of being discovered by your target audience, drive more traffic to your video, and boost your authority and credibility on your topic.

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Sameer Pawar

Director - Growth Marketing@ Growth Natives | Content Strategy | Semantic Search & Technologies
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Google uses Vision API to extract semantic information from Videos and Images. This information retrieval becomes very easy with video scripts. It helps google to interlink Entities such a person, place, time, objects etc. If done correctly it will help for more visibility & discovery based on personal preference of users.

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2 How to research SEO keywords for video scripts

Before you write your video script, you need to do some keyword research to find out what your potential viewers are searching for and what kind of content they expect to see. You can use tools like Google Keyword Planner, YouTube Keyword Tool, or VidIQ to generate keyword ideas and analyze their popularity, competition, and trends. You can also look at the titles, descriptions, and tags of similar or competing videos to see what keywords they are using and how they are performing. You should aim to find a mix of broad and specific keywords that match your video's topic, intent, and audience.

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Sameer Pawar

Director - Growth Marketing@ Growth Natives | Content Strategy | Semantic Search & Technologies
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VidiQ, Youtube Keyword Tools are the best. Adding right and trending tags also helps. There shall not be clickbait and Video SEO shall be done very carefully. Always try to describe what the video is all about. Checking top performing videos with their keywords, cover image, first comment, tags will help us to optimize the video correctly.

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3 How to include SEO keywords in video titles

Your video title is the first thing that users and search engines see when they encounter your video. It is also one of the most important factors that influence their decision to click or not. Therefore, you should include your main keyword or phrase in your video title, preferably at the beginning or close to it. You should also make your title catchy, clear, and concise, and avoid using clickbait or misleading words. A good video title should tell users what your video is about, why they should watch it, and how it will benefit them.

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4 How to include SEO keywords in video introductions

Your video introduction is the second thing that users and search engines see when they start watching your video. It is also one of the most important factors that influence their decision to stay or leave. Therefore, you should include your main keyword or phrase in your video introduction, preferably within the first 10 seconds. You should also hook your viewers with a compelling statement, question, or problem that relates to your keyword and topic. A good video introduction should grab users' attention, establish your credibility, and preview what your video will cover.

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5 How to include SEO keywords in video body

Your video body is the main part of your video where you deliver your message, information, or story. It is also the part where you can include more SEO keywords to support your main keyword and topic. However, you should not overstuff your video script with keywords or use them unnaturally or irrelevantly. You should only use keywords that fit your video's flow, tone, and purpose, and that add value to your viewers. A good video body should use keywords strategically, organically, and sparingly, and focus on providing quality content that meets users' needs and expectations.

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Sameer Pawar

Director - Growth Marketing@ Growth Natives | Content Strategy | Semantic Search & Technologies
(edited)
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Be descriptive and add keywords naturally. If possible use bulleted listing, focus on readability and not necessary we shall use the exact keywords. Google Understands grammar as well.

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6 How to include SEO keywords in video conclusions

Your video conclusion is the last part of your video where you summarize your main points, reinforce your message, and call your viewers to action. It is also the part where you can include your main keyword or phrase again to remind users and search engines what your video is about and why it matters. You should also end your video with a clear and strong call to action that tells your viewers what you want them to do next, such as like, subscribe, comment, share, or visit your website. A good video conclusion should use keywords effectively, persuasively, and confidently, and encourage users to take action and engage with your video.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to include SEO keywords in video scripts?

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1 Why SEO keywords matter for video scripts

2 How to research SEO keywords for video scripts

3 How to include SEO keywords in video titles

4 How to include SEO keywords in video introductions

5 How to include SEO keywords in video body

6 How to include SEO keywords in video conclusions

7 Here’s what else to consider

Creator Economy

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What are the best ways to include SEO keywords in video scripts?

1

2

3

4

5

6

7

1 Why SEO keywords matter for video scripts

2 How to research SEO keywords for video scripts

3 How to include SEO keywords in video titles

4 How to include SEO keywords in video introductions

5 How to include SEO keywords in video body

6 How to include SEO keywords in video conclusions

7 Here’s what else to consider

Creator Economy

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