What is the bottom-up approach for identifying startups for your portfolio?

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As a venture capitalist, you want to invest in the most promising startups that can generate high returns and impact. But how do you find and evaluate them among the thousands of new ventures that emerge every year? One possible method is the bottom-up approach, which involves identifying startups based on their specific characteristics, such as product, market, traction, team, and competitive advantage. In this article, we will explain what the bottom-up approach is, how it differs from the top-down approach, and what are some of the benefits and challenges of using it for your portfolio.

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