What do you do if influencers' feedback reveals weaknesses in your marketing strategy?

Para manter a motivação e o foco, é essencial estabelecer metas claras e realistas, celebrar pequenas vitórias e manter uma rotina equilibrada que inclua descanso e atividades que recarreguem as energias. Além disso, é importante se conectar com a audiência e buscar inspiração em novas tendências e conteúdos. Se o feedback dos influenciadores indicar fraquezas na estratégia de marketing, é crucial analisar os pontos levantados, adaptar-se e implementar melhorias. A chave é ver o feedback como uma oportunidade de crescimento e inovação contínua.

Influencer feedback is essentially a first audience response. If they pick up on something that they know for a fact isn't going to resonate properly, you need to prioritise working on a solution. I'd even recommend bringing creators on board as advisors for larger campaigns - you'd be surprised at how many influencers are interested in playing a bigger part in creative strategy!

First check would need to be in my pov: Is the influencer well chosen upfront, fitting to your brand values or not. If yes, the feedback can bring valuable input for your strategy. If not, the mismatch might come from there and could be less relevant. In any case the influencer's opinion should be respected and analyzed.

Meiner Erfahrung nach ist es wichtig, das Feedback und die Verbesserungsvorschläge der Influencer ernst zu nehmen und sie nicht als Einzelfall abzutun. Kein anderer ist so nahe an der Zielgruppe und bekommt so ehrliches Feedback der Community, wie der Influencer selbst. Um das Feedback der Influencer quantifizierbar zu machen, empfiehlt sich oft eine darauf aufbauende Kampagne, bei der das Feedback des Influencers eingearbeitet wird, die restlichen Rahmenbedingungen aber annähernd gleich bleiben. Beispielsweise eine Kampagne mit Rabattcode vs. Kampagne ohne Rabattcode aber dafür mit Link zur eigenen Landingpage.

Ter o feedback de influenciadores deve ser considerado como algo extremamente positivo. Além de veículo de mídia, precisamos lembrar que ele antes de tudo é um consumidor. A marca tem a chance de reverter a percepção negativa de forma estratégica e, conseguir possivelmente, uma mídia positiva pelo cuidado na investigação e interesse na opinião do creator. As chances dele virar um fã da marca são grandes e, o melhor de tudo, de forma orgânica e não paga como seria no caso de um publi, causando maior aderência por parte do público.

Analysing feedback from influencers that reveals weaknesses in your marketing strategy is crucial for making improvements. Start by thoroughly reviewing their comments to identify specific areas of concern or recurring issues. Categorise the feedback to understand whether it pertains to content quality, audience engagement, or campaign execution. Use this analysis to pinpoint the root causes of these weaknesses. Engage in open discussions with the influencers to gain deeper insights and suggestions for improvement. By systematically analysing and addressing this feedback, you can refine your marketing strategy, making it more effective and resilient.

I guess it's important to underline that influencer might be one piece of the puzzle. There is much more to consider, expecially your target consumer, trade customer as well as other (public) stakeholder. Putting these feedbacks next to each other might bring out powerful refinements or changes in all areas of the marketing mix.

Begin by prioritising the feedback to identify the most critical areas needing improvement. Develop a detailed action plan that outlines specific steps to enhance these aspects, whether it's content quality, audience engagement, or campaign execution. Set clear, measurable objectives and timelines for implementing these changes. Involve your team in brainstorming solutions and assign responsibilities to ensure accountability. Regularly monitor progress and adjust the plan as needed based on ongoing feedback and performance metrics. By strategically planning in response to feedback, you can strengthen your marketing strategy and achieve better results.

If influencers' feedback reveals weaknesses in your marketing strategy, it is essential to implement changes effectively. Begin by thoroughly analysing the feedback to identify specific areas for improvement. Develop a clear action plan that addresses these weaknesses, outlining the steps needed to make the necessary adjustments. Communicate these changes to your team, ensuring everyone understands their role in the process. Test the new strategies on a smaller scale before a full rollout to gauge their effectiveness. Continuously monitor the results and remain open to further feedback, making iterative improvements as needed. By proactively responding to feedback, you can strengthen your marketing strategy and achieve better outcomes.

If influencers' feedback reveals weaknesses in your marketing strategy, measuring the impact of your changes is essential. Begin by setting clear, quantifiable goals to assess the effectiveness of your adjustments. Utilise analytics tools to track key performance indicators (KPIs) such as engagement rates, conversion rates, and audience growth. Compare these metrics before and after implementing the changes to gauge their success. Additionally, gather qualitative feedback from your audience to gain insights into their perceptions and experiences. By systematically measuring the impact, you can refine your strategy further and ensure continuous improvement.

The ongoing dialogue can be very powerful. In an ideal world you work with an influencer not as a one off. That helps the credibility and both sides to get to know each other better which will enable a more qualitative dialogue over a longer period of time as a win-win for both sides.