What do you do if you want to harness the power of artificial intelligence in media production?

Stuck brainstorming a product launch video script, our team hit a wall. Frustration was everywhere. Enter our secret weapon: an AI scriptwriting tool. Using machine learning, it analyzed our prompts on audience and tone, then generated scene ideas and even dialogue snippets. It wasn't perfect, but it was a spark. The AI suggested a humorous approach, highlighting benefits through user scenarios. While we wouldn't let robots write our jokes, it got us out of our rut. With its suggestions, we built the framework, adding our own voice and brand. The final script, a blend of humor and information, hit our goals. AI wasn't a replacement, but a partner that sparked creativity. It's a tool that helped us work smarter, not harder.

Tools such as the QuickLink Studio solution have AI features that enhance the video and audio quality of your guest contributions within your production

The training data behind generative AI models may include the work of artists who have yet to license their work or may use copyrighted work without consent from the copyright owner. It's essential to ensure that intellectual property owners are aware and consent to using their works. Otherwise, it's a big problem, both legally and ethically. Ownership of AI-generated artwork is also in question. Currently, there is no copyright protection for works generated solely by a machine under US Copyright law. Copyright may be granted, however, in cases where the creator can prove considerable human involvement. So, this is another aspect that is essential to consider.

Our new AI tool generated amazing social media captions for our fashion brand. Engagement soared, but a follower pointed out a disturbing trend: captions for women's clothes focused on appearance, while men's emphasized performance. Not the impressions we were going for. We investigated. Our AI, seemed trained on general marketing data, mirrored societal biases. We immediately switched to a more diverse dataset and tweaked the tool. Transparency was key – we disclosed AI use and explained our efforts to combat bias to leadership. It was a wake-up call. AI is a powerful tool, but ethical considerations are key. We learned the hard way – biased AI can damage trust. Now, we use AI responsibly, more as a kickstart to our ideas and not a crutch

En el universo de los podcasts, que es a lo que yo me dedico. Hay muchas apps y plataformas que utilizan IA, una de las más útiles es la que brinda Adobe para limpiar de ruidos el audio.

AI is the new power tool for the workplace, just like spellcheck or Grammarly. These tools don't replace our skills; they enhance them. Spellcheck doesn't write your essay – it catches typos. Likewise, LLMs (Large Language Models) and generative AI won't write your report – they'll suggest ideas, research facts, and streamline workflows. Embrace AI as a collaborator, not a competitor, to boost creativity, efficiency, and overall impact.