What do you do if you want to impress product marketing managers with your skills and qualities?

In my experience, the best way to get this done is in two ways: creating the dots or obscure information. One way I have impressed my stakeholders is by taking a lot of data and defining the dots that are connected to tell a story about a competitor or customer. It's art of taking something that might look unrelated but being able to integrate it into the storyline. . The second way I have impressed stakeholders in the past is by finding the "hard or impossible to find" data set. Sometimes that has been finding patents tied to a product or the name of the competitor's product manager.

Understanding the industry and products of a company, especially as a product marketing manager, requires a combination of research methods and tools. Here are some tools and approaches you can use: 1. Industry Reports and Publications: Access industry reports, market research studies, and publications relevant to the company's sector. 2. Competitor Analysis Tools: Use platforms like SEMrush, SimilarWeb 3. Customer Surveys and Feedback: SurveyMonkey, Google Forms. 4. Social Media Monitoring: Hootsuite, Sprout Social. 5. Keyword Research: Keyword research tools such as Google Keyword Planner, SEMrush, and Ahrefs 6. Customer Interviews and Focus Groups 7. Website and Analytics Tools: Google Analytics. 8. Industry Events and Conferences

Show how you conducted research using surveys, analytics,blog posts, doing customer interviews, interviews with the sales team. Show how you published youe finding internally or externally.

To impress product marketing managers, showcase your ability to research and analyze market data, competitors, and customer insights. Highlight your skills in using various data sources like surveys, interviews, and analytics to identify trends and opportunities. Demonstrate your capability to synthesize findings and make data-driven recommendations for product strategy.

As a Product Marketer, one of the key skills that can set you apart is storytelling. You can showcase this skill while creating a major impact in your role by 🍀 Creating engaging blog posts and how to guides to showcase the features as well as how they benefit your customers 🍀 Work with customer marketing to create detailed case studies that highlight how your product helped your clients with focus on challenges, solutions, and outcomes 🍀Create interactive content like quizzes, polls, surveys, interactive demos etc., that lead users through a story, involves them in the narrative, and showcases product's strengths 🍀 Host webinars to tell stories about product vision, roadmaps, product development, success stories, useful tips etc.

To impress product marketing managers, demonstrate your storytelling skills. Craft compelling narratives for product launches, campaigns, and case studies. Show your ability to tailor stories for different channels and formats, using techniques like hooks and metaphors to engage and influence your audience. Highlight your success in communicating value propositions and driving action through storytelling.

To really impress, you have to be concise but still have a compelling story that your audience will remember and (more importantly) will persuade them to take action. I also have impressed my stakeholders by having a very robust storyboard even before I create any content.

My team and I gathered in the customer parking lot to review our introductions, our plan to help the customer, and how we were ready after 4-days on-site to demonstrate our product to their primary end-customer who would join us. We were all smiles as we walked into the lobby 15-minutes early, when the receptionist said that the meeting had started 15-minutes earlier... upon entering the large conference room, the President was on a long powerpoint slowly reading each bullet point to the end-customer. Our marketing manager, sitting across the table from me sent me a text: "Now what? We didn't even get to introduce ourselves." I replied: "We will. God has a plan for us." - Just then, the power in the entire industrial plant went out...

Product marketing is where you romance with the product and know it in and out. Impressing product marketers, tell them stuff they wouldn't know and would salivate to hear. This could be some ninja moves you know about competition or a new market segment that is picking up. If you have the ability to create short, humourous videos on creating mini stories for the product that resonates with your audience and connects and you can do this with the back of your hand, folks will stay impressed. Apart from this make it a regular habit to see what's new and what's happening and what can be done for your product that can make an impact.

To impress product marketing managers, demonstrate your ability to collaborate with cross-functional teams. Highlight your experience working with product, engineering, design, sales, and customer success to align on product goals and deliver to market. Showcase your communication skills, ability to understand stakeholder needs, and use of tools like project management software and agile methodologies to coordinate effectively.

In my experience, there's nothing that impresses more than collaboration with a very diverse team. This can be working on a global marketing program with team members from other countries, that have a very different cultural background. This can also be collaborating with a team composed of both technical experts and marketing people, where you have to balance these two team to create new content.

Product marketers sit at the middle of product, sales, marketing and CSM, so cross-functional collaboration is one of the most critical skills. It’s important to show the impact you had on each team, instead of just telling who you collaborated with and what projects you worked on. Show how you treat each team like your customers, really understand their needs, challenges and aspirations, then use compelling communication messages and channels to work together and achieve your goal.

To grab a product marketing manager's attention, focus on showcasing your lifelong learning mindset. Demonstrate you're not just skilled, but constantly seeking new ways to understand the market and analyze results. Impress them with your creative approach to storytelling and data analysis. Finally, let your passion for the field shine through. Show them how you'd constantly be curious and energized, uncovering fresh insights to fuel product success.

In my experience, one of the best ways to highlight your creativity is to develop and lead the development "horizontal" campaigns. Often a product is developed and promoted for a specific application or niche. It takes a lot of creativity to take the content and repurpose it for a different persona that might value the product. It's the creativity of finding adjacencies to the product, but it's also how to creatively repurpose the existing content.

To impress product marketing managers, demonstrate your creativity in product positioning, messaging, branding, and campaign design. Show your ability to generate innovative ideas, experiment with new approaches, and test and optimize based on data. Highlight your use of tools like brainstorming, prototyping, and A/B testing to develop and validate your ideas.

Above else, you have to demonstrate your Customer Obsession! This includes knowing what are your customers pain points, what are their strategies, what are the problems they try to solve for their customers, how do they measure success, what value they derive from your product/service, what other competitors do they buy from, etc.

Produkt marketers appreciate independent problem-solvers who can spot gaps and proacticely seek for solutions. Challenge everything you are not 100% sure

To impress product marketing managers, I'd highlight a deep understanding of market dynamics and customer needs, emphasizing my skills in crafting compelling, data-driven narratives for successful product launches. I'd showcase effective collaboration with cross-functional teams and demonstrate a proactive problem-solving approach. Staying updated on industry trends and showcasing strategic thinking would further underscore my commitment to delivering impactful product marketing results.

Below are a few points to consider Become a Data-Driven Storyteller: Analyze market trends, craft compelling narratives based on user data, and showcase how your words can resonate with a target audience. Think Beyond the Launch: Show you understand the product's lifecycle. Develop ideas for ongoing customer engagement campaigns, showcase your knowledge of competitor strategies, and demonstrate you're invested in the product's long-term success. Get Creative with Collaboration: Reach out to other departments and brainstorm innovative marketing solutions that showcase your understanding of cross-functional teamwork.

The following would be ideal: 1. Can understand the market - empathy driven 2. Supports that empathy with data - can analyze market trends 3. Tells a story - can craft narratives, strategies, etc. based on the above 4. Be adaptable & creative - think outside the box but be able to adapt when things change rapidly

I've found out personally that to impress your marketing manager you can do these 3 things; *Do high quality work *Meet deadlines and Targets *Being Reliable and Professional when dealing with customers